CSR Hebel is set to reposition itself in the market via a campaign urging builders and homeowners to adopt a time and cost-saving approach to building.
January 12th, 2011
February 2011 will see the launch of a new campaign for CSR’s Autoclaved Aerated Concrete (ACC) product arm.
“You’ll love coming home to Hebel” is the campaign catchcry, with Hebel emphasising the value of traditional masonry techniques and materials.
“This launch essentially represents an exciting alternative for builders and consumers who will be presented with a building system that has faster construction times, decreased site costs, improved thermal performance, acoustic benefits and is also a more sustainable building option,” said Paul Mooney of CSR Hebel.
Hebel’s ACC offers “a more attractive, design flexible, comfortable, energy efficient home that is quicker and cheaper to build,” said Mooney.
Hebel’s ACC can decrease site cost dramatically, taking only 4 days to reach lock up stage, compared to 7-10 days for bricks.
The safety and sustainability benefits of ACC are significant.
“With five times the thermal resistance of standard house brick, Hebel makes a more comfortable energy efficient home, while the excellent fire ratings also ensure peace of mind in extreme bushfire areas.”
“Home owners can be safe in the knowledge that Hebel is GECA certified to have least environmental impact and is more sustainable than traditional masonry options,” said Mooney.
Hebel’s new campaign for ACC will aim to increase awareness of the product among consumers and the building community, opening up its market share to ensure that more and more people chose to ‘come home to Hebel’.
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