We talk to Neil Ronaldson about his unique contemporary range of commercial furnishings.
March 8th, 2010
What does your company supply?
Form + Function supplies a unique range of stylish contemporary furniture from Australia and Europe, suitable for commercial, contract and residential interiors and exteriors.
How did your company come about?
Form + Function is a newly formed partnership comprising Neil Ronaldson, who has been involved in the commercial furniture industry for thirty years and Jan Friedman, BA Fine Art (Hons) who has a background in ceramics, textile design and graphic design.
Where do you distribute?
Form + Function is based in Melbourne and are in the process of setting up exclusive agencies in other capital cities so that our distribution will be Australia wide.
Describe your customers?
Our main aim is to market to architects and interior design companies. We target specifiers who are looking for stylish, different, innovative and well-designed products. We are also able to provide custom made furniture to meet all clients’ requirements.
What sets your company apart?
Form + Function was created as a culmination of complementary skills and valuable experience. We have an awareness and enthusiasm for design that reflects in our choice of products. At Form + Function we believe in authenticity, integrity and accessibility, and offer our resources to fill a niche in the marketplace.
Who should we speak to when specifying?
What are your client’s priorities at the moment?
Priorities at the moment are affordability, ergonomic concerns, and ethical and environmental issues.
What is good design to you?
Good design is not only about aesthetics. We believe good design emerges when form is combined with function. Other factors that contribute to good design are clever use of materials, innovative production techniques, quality manufacturing, and those that also address ergonomical, environmental and ethical issues.
What does the future hold?
Initial market reaction has been very positive which points us towards a promising future. We are predicting growth in our company and recognition and respect from our clients and industry peers. Form + Function looks forward to the challenge of success!
Form + Function
Keep up to date with the latest and greatest from our industry BFF's!
Didier studio celebrates the harmony of democratic design and understated utility with the Gunzel seating and table collection.
Viccarbe’s design furniture concepts draw inspiration from the vibrant spirit of Valencia and have revolutionised interiors across the globe. Featuring celebrated designers such as John Pawson and internationally acclaimed collections, Viccarbe offers a contemporary perspective on modern commercial and residential spaces.
This exciting new carpet design collaboration by GH Commercial with interior architect and product designer, Lorena Gaxiola, blends artistic flair and uncompromising precision.
Lizzy Stageman blends ancestral wisdom with artistry to reveal grand life stories in her contemporary Aboriginal designs. ‘Finding My Place’ transforms her original art into captivating commercial textiles, wall coverings & acoustic art.
The industrial aesthetic of the Trapeze table by Thinking Ergonomix is a perfect fit at Lloyd’s of London.
Big moves were made in the month just passed, involving changes to the upper echelons of ASPECT Studios, Cosentino, dwp, Hames Sharley, McVeigh and SJB.
Designer Rugs hosted 2 Creative Pulse seminars on Thursday 28 July as part of the State of Design festival.
The internet never sleeps! Here's the stuff you might have missed
In this comment piece by Lin (Leo) Meng, computational design lead at HDR, we hear about the interface of data and design.
How has the role of sound changed in the post-pandemic world? What does the hybrid work model mean for acoustic design? An in-depth session exploring the future of acoustics with Woven Image.
Following notable careers at Geyer and GroupGSA, Peter McCamley is striking out with Pablo Albani to form Studio P3, an interdisciplinary studio focused on driving business and interior design solutions.