A fusion of traditional craftsmanship and new technology is the secret behind Bolon’s new Artisan range.
February 18th, 2011
“The Industrial Age brought with it a higher level of quality, less margin for error and lower prices, but also standardised expressions and a loss of creative freedom,” explains Marie Eklund, Bolon’s Design and Marketing Manager.
“We wanted to reach back to the fun, spontaneity and dynamism and combine it with the technical potential of our new machinery, to make unique flooring accessible again.”
The result is a tactile, hard-wearing floor covering, perfect for large high-traffic areas.
The visual concept for the collection is based on a ballerina photographed dancing. The photograph was then divided into colour fields, each representing the 8 different products in the new collection, and recreated in woven flooring material to create a giant mosaic work of art.
Beautiful, inspired and durable – Bolon by Artisan is the future alternative to textile floor coverings.
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