Piero Gandini of FLOS speaks to Ola Bednarczuk at Euroluce’s Sydney showroom about his latest collection and the FLOS philosophy.
February 25th, 2011
“I was trying to understand how to inject a different spirit into what is considered purely functional and technical,” says FLOS CEO Piero Gandini of Soft Architecture, the latest range from the global lighting manufacturer.
The result is a series of lighting solutions that appeal to all the senses and engage the emotions.
Innovative and yet very much in keeping with the FLOS philosophy, Gandini describes Soft Architecture as “a different application of the same desires.”
Fittingly, Gandini’s analogy for the FLOS approach to design and the pursuit of innovation is a lit match – the fire of creativity and the original concept – that must be shielded and protected, never losing sight of the purity and perfection of the initial idea.
“The fire has to be protected. If you lose that in the process, you’re gone,” he explains.
This, he believes, is the secret to the quality of product – and the product is paramount.
“We are not a marketing-oriented company,” Gandini explains.
“We are a product-oriented company. We believe that every time we do something new, it is the ultimate. We are trying to understand what is good, with a strong belief that what we think is good is also good for others.
“We want to create passion. That is our commitment in the end.”
FLOS Soft Architecture is currently on display at Euroluce’s Sydney showroom.
FLOS
flos.com
Euroluce
euroluce.com.au
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
BLANCOCULINA-S II Sensor promotes water efficiency and reduces waste, representing a leap forward in faucet technology.
In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.
XTRA celebrates the distinctive and unexpected work of Magis in their Singapore showroom.
Within the intimate confines of compact living, where space is at a premium, efficiency is critical and dining out often trumps home cooking, Gaggenau’s 400 Series Culinary Drawer proves that limited space can, in fact, unlock unlimited culinary possibilities.
Last Thursday night, in the heart of Brisbane, over 100 architects, designers and clients joined attended the launch of the James Richardson Brisbane showroom launch and the unveiling of new and inspiring products. The night was spent surrounded by award winning designs, unique product and a stylish ambiance.
Share your legacy in 2020 with the INDE.Awards’ Best of the Decade – two new era-defining accolades that honour the lasting impact of architecture and design in the Indo-Pacific.
The internet never sleeps! Here's the stuff you might have missed
In an era where the demands of modern work often clash with the need for restoration, The Commons Health Club in Melbourne set a new precedent.
Global design powerhouse Hicham Lahlou joins Design Show Australia 2025 as keynote speaker and cultural ambassador.