The home of architecture and design in the Asia-Pacific

Get the latest design news direct to your inbox!

Looking Ahead in Design Game

Ensuring product and service relevance in constantly changing market

Looking Ahead in Design Game


BY

February 20th, 2008


Australia’s key decision makers and designers from manufacturing, material suppliers, the disciplines of architecture, interior, product, furniture and graphics, unite each year in a forecasting forum, Colourways, to establish the current factors shaping consumer decision making.

The workshop is conducted by Colourways, the peak independent colour-forecasting body for Australia and New Zealand.

While colour is one important aspect that evolves, it’s not the primary focus.

Via a collaborative exchange of ideas to establish what issues are impacting on how we live, such as global events, the economy and technology, the forum then turns to what materials, colours, products, services and finishes are being developed that are associated with those developments.

Kathy Demos, director of Colourways (pictured), says “colour is often one of the major determinants for any consumer decision.”

But it’s important to understand what influences consumer behaviour if a product is going to have any chance of success on reaching the market, she emphasises.

Participants take away a Forecast Fandeck and a report capturing the mood of the market and projected themes that will influence us approximately two years in advance.

It’s then up to the individual to interpret how that might translate into their field of endeavour.

Colourways 2009 is being held over two days (22-23 February) in Melbourne.
A Colourways membership is required to attend.

Colourways Membership Inquiries: 1300 55 3323
www.colourways.com.au

Image caption: Kathy Demos, Colourways director

INDESIGN is on instagram

Follow @indesignlive


The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers


Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Celebrating the best in kitchen design

Celebrating the best in kitchen design

The Sub-Zero and Wolf Kitchen Design Contest is officially open. And the long-running competition offers Australian architects, designers and builders the chance to gain global recognition for the most technically resolved, performance-led kitchen projects.

An untethered design for a fluid workplace: Joel Sampson discusses the Bay Work Pod

An untethered design for a fluid workplace: Joel Sampson discusses the Bay Work Pod

How can design empower the individual in a workplace transforming from a place to an activity? Here, Design Director Joel Sampson reveals how prioritising human needs – including agency, privacy, pause and connection – and leveraging responsive spatial solutions like the Herman Miller Bay Work Pod is key to crafting engaging and radically inclusive hybrid environments.

Dynamic dazzle of radical restraint: Gaggenau’s 200 Series Flex Induction Cooktop

Dynamic dazzle of radical restraint: Gaggenau’s 200 Series Flex Induction Cooktop

Gaggenau’s understated appliance fuses a carefully calibrated aesthetic of deliberate subtraction with an intuitive dynamism of culinary fluidity, unveiling a delightfully unrestricted spectrum of high-performing creativity.

The uncharted plate: Ivan Brehm’s pursuit of crossroads cooking with Gaggenau and human connection.

The uncharted plate: Ivan Brehm’s pursuit of crossroads cooking with Gaggenau and human connection.

In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.

Related Stories


While you were sleeping

The internet never sleeps! Here's the stuff you might have missed