With over 93 submissions received in the 2011 Australian Design Award-James Dyson Award (ADA-JDA), competition this year is sure to be fierce.

ADA-JDA is the student category of the Australian International Design Awards (AIDA), providing Australian graduates in industrial design the opportunity to submit their final year design projects to a panel of industry judges.

“The ADA-JDA opens a unique window of opportunity for all entrants and also allows us to extend the AIDA’s vision of recognising and promoting design and innovation excellence to a new generation of young designers,” said Brandon Gien, Managing Director of Good Design Australia and Chair of the Australian International Design Awards.

This yearly award has once again attracted a high calibre of innovative designs, in fields such as medicine, architecture, sport, transport, trade and disability assistance.

The trend this year has been towards projects relating to emergency services and world aid, a positive indicator of the conscientiousness and community-oriented focus of Australian design students.

Last year’s ADA-JDA Finalist Samuel Adeloju took out the global James Dyson Award for his Longreach, a bazooka-style device able to shoot a lifebuoy 150m to a person in distress.

Longreach, design by Samuel Adeloju

Dyson SEA Managing Director Ross Cameron is confident that the success can be repeated.

“Following on from an Australian student taking out the global round of the James Dyson Award last year, and judging by the high calibre of entries I have already seen, I’m in high spirits about our chances this year,” Cameron said.

He adds, “By discovering and nurturing the talent of local students through the ADA-JDA, we have been able to further cement Australia’s position as a worthy contender in the international design arena.”

2011 Finalists will be announced in March, with winners revealed at the Australian International Design Awards Presentation Ceremony in Melbourne on Friday 22 July.

Dyson Australia
dyson.com.au

Standards Australia
standards.org.au