Time Machine at Milan Design Week

March 15th, 2017

Tags: Lee Broom, Lee Broom's Time Machine, Milan design Week, salone del mobile, Ventura Centrale Design District

During Milan Design Week, award-winning UK designer Lee Broom will be celebrating 10 years of work with an installation set inside a derelict vault in the famous and historic Milano Centrale train station. The vaults, which have been unused for over 30 years and previously never been opened to public, will form the brand new Ventura Centrale Design District in the heart of Milan during Salone del Mobile 2017 from 4 to 9 April.

Lee Broom’s collection will be presented on a dramatic and modernist interpretation of a fairground carousel, placed right in the centre of the vault, and will rotate to represent the evolving life cycle that the brand has journeyed through the past decade

“I decided I wanted to recreate pieces I had designed over the past 10 years in a single colour palette and with new and different finishes which would give a cohesion to the presentation. I then explored interesting ways to present my designs which document the journey of the past decade in a thought provoking way,” says Lee Boom.

The designer is known for his surreal and dramatic presentations and this one will be no different. Spanning more than 340 square metres (his largest exhibition to date), the space will be lit solely by the light of the carousel, thus creating a stark contrast between the derelict environment and the purity and playful serenity of the installation.

In line with the subject of time as well as the reimagined collection, Lee Broom will also be unveiling an exclusive grandfather clock design. Handcrafted from Carrara marble, the monolithic structure features a traditional engineered clock mechanism with a solid brass pendulum, weight and hands.

“Set within one of the most exciting spaces I have seen in Milan, I hope that this will be a memorable show for everyone, [offering] a look at the past with a glimpse to the future,” says Lee Broom.

Both the grandfather clock and reimagined designs will be limited editions. Only 10 of each will be produced.

Lee Broom is carried in Hong Kong by Lane Crawford and Archetypal.

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