This series of towers by American architecture practice Choi+Shine Architects are set to transform mundane electrical pylons into giant statues on the Icelandic landscape.
January 12th, 2016
Choi+Shine Architects have transformed the traditional electricity pylon in their latest project “Land of Giants”. Devising a way to make pylons less of an eyesore while also creating an “unforgettable experience”, Choi+Shine have elevated towers to something more than merely a functional design of necessity with postures imitating a friendly BFG (aka Big Friendly Giant).
Making only minor alterations to well established steel-framed tower design, each pylon-figure is made from the same major assembled parts (torso, forearm, upper leg, hand) and uses a library of pre-assembled joints to create the pylon-figures’ appearance. According to Choi+Shine this design allows for many variations in form and height, and the cost is kept inexpensive through identical production and simple construction.
Inspired by the statues on Easter Island, the pylon-figures can be configured to respond to their environment and sense of place with appropriate gestures and deliberate expression. Choi+Shine explain that subtle alterations in the hands and head combined with repositioning of the main body parts in the x, y and z-axis can allow for a variety of expressions; “placed in pairs, walking in the same direction or opposite directions, glancing at each other as they pass by or kneeling respectively, head bowed at a town”.
Set to come to life in Iceland in 2017, these iconic pylon-figures will soon become monuments in the landscape.
Choi+Shine Architects
choishine.com
Images via Choi+Shine Architects

INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The undeniable thread connecting Herman Miller and Knoll’s design legacies across the decades now finds its profound physical embodiment at MillerKnoll’s new Design Yard Archives.
London-based design duo Raw Edges have joined forces with Established & Sons and Tongue & Groove to introduce Wall to Wall – a hand-stained, “living collection” that transforms parquet flooring into a canvas of colour, pattern, and possibility.
For Aidan Mawhinney, the secret ingredient to Living Edge’s success “comes down to people, product and place.” As the brand celebrates a significant 25-year milestone, it’s that commitment to authentic, sustainable design – and the people behind it all – that continues to anchor its legacy.
Join NAWIC on a site tour of Darling Quarter, a new 1.5 hectare precinct in the Sydney CBD.
Assembling a stellar collection of brands isn’t as easy as you think. It’s a real art that few get right, and takes serious skill. So what are the top three things the industry should know about the art of brand curation?
BRW Fast Starters has listed TDA Interiors among their top 100 high achievers for the second year in a row. TDA was named fourth out of 100 in BRW’s prestigious list, a jump of two places since their 2008 sixth place title. This honour comes as TDA’s revenue hit an all time high at $49 […]
The internet never sleeps! Here's the stuff you might have missed
Luchetti Krelle’s timeless design at Epula marries heritage grandeur with classic sophistication, celebrating the spirit of a European piazza whilst remaining unmistakably of its place.
Celebrating six decades of architectural excellence, the Commonwealth Association of Architects launches a year-long campaign.