When considering the migration to digital, we thought, why think small? Rather than migrating each of our magazines as discrete, individual digital publications, we conceived the idea of a constantly updated, portable architecture and design library, one that would house not only richly enhanced digital versions of our own magazines, but a diverse, value-adding spread of other architecture and design content, too. It would also function as a revolutionary tool for our advertisers and clients, replacing their reliance on print/e-catalogues with a far more effective, mobile platform.

Project Team

We had a dedicated team of our in-house geniuses working on Binder collaboratively. Our design team, Emma Warfield, Michelle Byrne, Alex Buccheri, Frances Yeoland and Rollo Hardy, worked alongside our digital content and user experience expert, Radu Enache, and our Creative Director, Marcus Piper.

Indesign Media Asia Pacific Binder Team (left to right): Radu Enache, Rollo Hardy, Frances Yeoland, Alex Buccheri, Emma Warfield

How Does BINDER Work: 

To read the full BINDER review, visit Mobile Awards 2013

mobileawards.com.au