Created with the intention of expanding interior design possibilities, ‘StayDream – A Surreal Reality’ invites an examination of the various ways we perceive indoor and outdoor elements.
May 23rd, 2023
Japanese furniture brand Stellar Works and Sony’s Creative Center will join forces at NYCxDESIGN 2023 for a presentation that examines the nature of experience and explore the ways in which physical and meta realities can coexist.
Set to take over the entire Stellar Works showroom on New York’s Canal Street during the city’s signature design festival, ‘StayDream – A Surreal Reality’ is billed by its organisers as an experiential and sensorial feast of storytelling.
Attendees can look forward to entering an immersive environment, in which a series of conceptual elements, focusing variously on key indoor and outdoor elements, are presented.
According to the organisers, the resulting installation is intended to demonstrate the juxtaposition of the ambience of nature within the context of interior spaces, providing exciting future possibilities which enhance a sense of wellbeing in our homes. Or to put that another way, it explores the possibilities of design via the lens of creativity, to provide the audience with an ambient experience using both space and furniture.
Related: Frederick Tang Architecture in Brooklyn
Explaining the motivation behind the presentation, Hirotaka Tako, creative director and head of Sony’s Design Centre Europe, commented: “We wanted to discover how technology, craft, entertainment, and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist. I believe that our collaboration with Stellar Works will make this possible.”
For his part, Stellar Works founder and CEO Yuichiro Hori expressed his enthusiasm about the upcoming event: “From the beginning of this exciting project, there has been an organic synergy between Sony’s Creative Center and Stellar Works. Together we have created an experience that combines Stellar Works’ skills in furniture design and manufacturing with Sony’s unrivalled expertise in innovation and technology.”
A joint installation, StayDream – A Surreal Reality, will be hosted at Stellar Works’ New York showroom: 304 Canal Street, New York, from 18–25 May, 2023.
Stellar Works
stellarworks.com
Photography
Jonathan Hokklo
We think you might also like this story on Tom Dixon at Sydney’s Quay Quarter Tower.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Highly responsive and light on its feet, K.I.D was created to address the need for commercially focused suppliers with a commitment to careful, enduring craftsmanship.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
The Didier Design Studio is expanding its signature table ranges into a fierce exploration of natural phenomena.
The Commons has been providing co-working spaces since 2016 and, following collaboration with DesignOffice, has two fresh sites in prime Sydney locations. We spoke to The Commons founder, Cliff Ho, and DesignOffice co-director, Damien Mulvihill, about using local touches to balance function and connection.
Artifical Intelligence is the topic of the day in the design world. Whether it fills you with excitement, dread or something in between, it’s a crucial time to tackle the issues at hand with nuance and depth. Timothy Alouani-Roby met with Woods Bagot associate and tech advocate, Jet Geaghan, to discuss in this first of two parts.
The Australian pavilion at this year’s Venice Architecture Biennale involves confronting questions of decolonisation in architectural form and history. Unsettling Queenstown looks at the ubiquitous presence of British colonialism.
The internet never sleeps! Here's the stuff you might have missed
MDF Italia is now on the floor and displayed to best advantage at Bachli — and every product is an example of beautiful minimal design at its best. Jan Henderson speaks with MDF Italia’s CEO, Frederik Billau.
Darling Quarter South Building represents the cutting edge of workplace design. It’s collaborative, campus-like and defined by fluid connections.
The Australian Institute of Architects has unveiled its 2023 Victorian Architecture Awards shortlist, featuring remarkable design innovation. Here, we delve into the unique stories of five standout projects — a mix of wellness centres, commercial spaces and residential precincts.
Kerstin Thompson Architects’ work at Bundanon recently marked its one-year anniversary. With Thompson having recently been awarded the AIA Gold Medal, it’s a fitting time for a mini-retrospective, continued here in this second part.