Created with the intention of expanding interior design possibilities, ‘StayDream – A Surreal Reality’ invites an examination of the various ways we perceive indoor and outdoor elements.
May 23rd, 2023
Japanese furniture brand Stellar Works and Sony’s Creative Center will join forces at NYCxDESIGN 2023 for a presentation that examines the nature of experience and explore the ways in which physical and meta realities can coexist.
Set to take over the entire Stellar Works showroom on New York’s Canal Street during the city’s signature design festival, ‘StayDream – A Surreal Reality’ is billed by its organisers as an experiential and sensorial feast of storytelling.
Attendees can look forward to entering an immersive environment, in which a series of conceptual elements, focusing variously on key indoor and outdoor elements, are presented.
According to the organisers, the resulting installation is intended to demonstrate the juxtaposition of the ambience of nature within the context of interior spaces, providing exciting future possibilities which enhance a sense of wellbeing in our homes. Or to put that another way, it explores the possibilities of design via the lens of creativity, to provide the audience with an ambient experience using both space and furniture.
Related: Frederick Tang Architecture in Brooklyn
Explaining the motivation behind the presentation, Hirotaka Tako, creative director and head of Sony’s Design Centre Europe, commented: “We wanted to discover how technology, craft, entertainment, and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist. I believe that our collaboration with Stellar Works will make this possible.”
For his part, Stellar Works founder and CEO Yuichiro Hori expressed his enthusiasm about the upcoming event: “From the beginning of this exciting project, there has been an organic synergy between Sony’s Creative Center and Stellar Works. Together we have created an experience that combines Stellar Works’ skills in furniture design and manufacturing with Sony’s unrivalled expertise in innovation and technology.”
A joint installation, StayDream – A Surreal Reality, will be hosted at Stellar Works’ New York showroom: 304 Canal Street, New York, from 18–25 May, 2023.
Stellar Works
stellarworks.com
Photography
Jonathan Hokklo
We think you might also like this story on Tom Dixon at Sydney’s Quay Quarter Tower.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Within the intimate confines of compact living, where space is at a premium, efficiency is critical and dining out often trumps home cooking, Gaggenau’s 400 Series Culinary Drawer proves that limited space can, in fact, unlock unlimited culinary possibilities.
Elevate any space with statement lighting to illuminate and inspire.
Schneider Electric’s new range are making bulky outlets a thing of the past with the new UNICA X collection.
In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.
From the industry-defining impact of the humble fabric swatch to the resonant statement on relevance and innovation at this year’s Salone del Mobile, Knoll’s material excellence continues to shape the world of design. Here, we explore this extraordinary legacy and look at how it informs the brand’s contemporary expression and the future of design.
What a week! With so many events still to come, Jan Henderson gives us a taste of what the 2025 edition has been like so far.
The internet never sleeps! Here's the stuff you might have missed
Designed with culture and meaning, Casuarina Pavilion is a jewel in the crown of Melbourne city and a place where everyone can come together to celebrate Country.
A new analytics lab led by UNSW researchers will draw on generative AI in an attempt to tackle Australia’s housing crisis, and has opened with an event attended by the NSW Premier in Eveleigh.