Created with the intention of expanding interior design possibilities, ‘StayDream – A Surreal Reality’ invites an examination of the various ways we perceive indoor and outdoor elements.
May 23rd, 2023
Japanese furniture brand Stellar Works and Sony’s Creative Center will join forces at NYCxDESIGN 2023 for a presentation that examines the nature of experience and explore the ways in which physical and meta realities can coexist.
Set to take over the entire Stellar Works showroom on New York’s Canal Street during the city’s signature design festival, ‘StayDream – A Surreal Reality’ is billed by its organisers as an experiential and sensorial feast of storytelling.
Attendees can look forward to entering an immersive environment, in which a series of conceptual elements, focusing variously on key indoor and outdoor elements, are presented.
According to the organisers, the resulting installation is intended to demonstrate the juxtaposition of the ambience of nature within the context of interior spaces, providing exciting future possibilities which enhance a sense of wellbeing in our homes. Or to put that another way, it explores the possibilities of design via the lens of creativity, to provide the audience with an ambient experience using both space and furniture.
Related: Frederick Tang Architecture in Brooklyn
Explaining the motivation behind the presentation, Hirotaka Tako, creative director and head of Sony’s Design Centre Europe, commented: “We wanted to discover how technology, craft, entertainment, and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist. I believe that our collaboration with Stellar Works will make this possible.”
For his part, Stellar Works founder and CEO Yuichiro Hori expressed his enthusiasm about the upcoming event: “From the beginning of this exciting project, there has been an organic synergy between Sony’s Creative Center and Stellar Works. Together we have created an experience that combines Stellar Works’ skills in furniture design and manufacturing with Sony’s unrivalled expertise in innovation and technology.”
A joint installation, StayDream – A Surreal Reality, will be hosted at Stellar Works’ New York showroom: 304 Canal Street, New York, from 18–25 May, 2023.
Stellar Works
stellarworks.com
Photography
Jonathan Hokklo
We think you might also like this story on Tom Dixon at Sydney’s Quay Quarter Tower.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
A hospitality venue in the heart of Osaka comprising four dining options – a place where nostalgic pastimes meet high-end dining.
Third in the series of boutique hotels under the Lloyd’s Inn brand, Lloyd’s Inn Kuala Lumpur bring the immediacy of nature to the new high-rise hospitality experience in the heart of a bustling city.
The internet never sleeps! Here's the stuff you might have missed
We spoke with George Fleck, Vice President and Global Brand Leader of W Hotels, about the intermingling of hotel and hospitality design trends.
The Australian Design Centre (ADC) this year celebrates 60 years! A series of events are coming up to mark the occasion.