StayDream at NYCxDESIGN 2023

May 23rd, 2023

Tags: Art, design, exhibition, furniture, installation, new york, NYCxDESIGN 2023, showroom, sony, Sony’s Creative Center, STAYDREAM, Stellar Works, Stellar Works showroom, USA

Japanese furniture brand Stellar Works and Sony’s Creative Center will join forces at NYCxDESIGN 2023 for a presentation that examines the nature of experience and explore the ways in which physical and meta realities can coexist.

Set to take over the entire Stellar Works showroom on New York’s Canal Street during the city’s signature design festival, ‘StayDream – A Surreal Reality’ is billed by its organisers as an experiential and sensorial feast of storytelling.

Attendees can look forward to entering an immersive environment, in which a series of conceptual elements, focusing variously on key indoor and outdoor elements, are presented.

According to the organisers, the resulting installation is intended to demonstrate the juxtaposition of the ambience of nature within the context of interior spaces, providing exciting future possibilities which enhance a sense of wellbeing in our homes. Or to put that another way, it explores the possibilities of design via the lens of creativity, to provide the audience with an ambient experience using both space and furniture.

Related: Frederick Tang Architecture in Brooklyn

Explaining the motivation behind the presentation, Hirotaka Tako, creative director and head of Sony’s Design Centre Europe, commented: “We wanted to discover how technology, craft, entertainment, and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist. I believe that our collaboration with Stellar Works will make this possible.”

For his part, Stellar Works founder and CEO Yuichiro Hori expressed his enthusiasm about the upcoming event: “From the beginning of this exciting project, there has been an organic synergy between Sony’s Creative Center and Stellar Works. Together we have created an experience that combines Stellar Works’ skills in furniture design and manufacturing with Sony’s unrivalled expertise in innovation and technology.”

A joint installation, StayDream – A Surreal Reality, will be hosted at Stellar Works’ New York showroom: 304 Canal Street, New York, from 18–25 May, 2023.

Stellar Works
stellarworks.com

Photography
Jonathan Hokklo

We think you might also like this story on Tom Dixon at Sydney’s Quay Quarter Tower.

INDESIGN is on instagram

Follow @indesignlive

TACKLING HOUSING DENSITY :: The shortlist for the

Dipping offices in colour with Herman Miller

Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.

DesignOffice x The Commons: Seamless collaboration to create co-working spaces with character

The Commons has been providing co-working spaces since 2016 and, following collaboration with DesignOffice, has two fresh sites in prime Sydney locations. We spoke to The Commons founder, Cliff Ho, and DesignOffice co-director, Damien Mulvihill, about using local touches to balance function and connection.

In-depth Q&A on AI with Woods Bagot’s Jet Geaghan, part one

Artifical Intelligence is the topic of the day in the design world. Whether it fills you with excitement, dread or something in between, it’s a crucial time to tackle the issues at hand with nuance and depth. Timothy Alouani-Roby met with Woods Bagot associate and tech advocate, Jet Geaghan, to discuss in this first of two parts.