For Indesign Magazine Managing Editor Lorenzo Logi, Sydney Indesign is an occasion to relish design with all five senses and remember how rich and varied our relationship with it can be.
July 1st, 2015
Above: Stylecraft are notorious for their hospitality, and Melbourne Indesign 2014 was no exception
My favourite thing about Indesign: The Event is that it’s about more than design. Whilst design is the event’s raison d’être, and dominates our attention over the course of three days, Indesign: The Event, (this year hosted in Sydney) gives brands, industry members and passionate members of the public the chance to explore how design interacts with a whole range of other areas, from food, to art, to perhaps even a little bit of cheeky industry gossip…
A tactile treat at Cafe Culture + Insitu
The first of these is particularly near to my heart (and my penchant for rich delicacies could prompt a whole ream of cholesterol-related puns here), and so I am always intrigued by how food, and the odd drop of wine, marries so well with an event about design.
Phillip Stokes glass-blowing demonstration will forever be associated with the smell of a furnace, and waves of heat coming off molten glass.
The connection is a real one—from pairing foreign products with the specialties of their homeland to applying the values of authenticity, quality and sustainability in how exhibitors cater their spaces, the visuals and flavours of Sydney Indesign’s gastronomy not only nourish and delight, but add a compelling new layer of meaning to our appreciation of the brands we experience.
Smeg’s food offering was, unsurprisingly, excellent. In this case, the link to product is also pretty straightforward.
Seen more broadly, food is one of many invaluable sensory touch points at Sydney Indesign, which elevate our experience beyond what we might find on the screens of design blogs or even in the pages of a magazine. These smells, flavours, tactile sensations and sounds contribute to an immersive, engaging connection with design that is simply much more satisfying, and create powerful lasting impressions.
Weylandts’ florists presentation echoed the brand’s focus on natural materials and uncomplicated luxury.
Even thinking back to Melbourne Indesign last year, some of my own most compelling memories are triggered by specific sensations—recalling the paella, jamon and manchego at Ajar’s showroom evokes the beautifully made artisanal Spanish furniture the brand specialises in, the feel of Café Culture + Insitu’s forest of yellow ribbons brushing over my head reminds me of the two brands’ journey of merging into one, and the heat, sweat and thumping dance music at Space Furniture’s dance bunker conjures images of how comfortable the Vitra sofas were to relax in afterwards!
Space’s hot, sweaty dance bunker.
So, just as the sweet softness of Proust’s madeleine cake elicits his aunt’s affection, the rich, intense sensations experienced over the course of Sydney Indesign will form a new set of visceral memories and nourish your passion for design.
Sydney Indesign 2015
sydneyindesign.com.au
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Create a configuration to suit your needs with this curved collection.
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
The Casalino chair designed by Alexander Begge, is the new retro classic range from UCI.
Held recently by Kiwi appliance house, Fisher & Paykel at their new Experience Centre Sydney, The Future Design Workshop demonstrated the value of breaking down the barriers between designer and manufacturer.
The internet never sleeps! Here's the stuff you might have missed
Wood Marsh’s 40-year legacy shines through landmark infrastructure projects. Recently completing stunning stations at Coburg and Moreland, their designs blend modernity with community needs.
Paying homage to that wonderful tool of life, the book, SJK Architects’ design for the new headquarters of Penguin Random House is both a temple to the library and a captivating place to work.
Continuing our new series on the design enthusiasts who work in all sorts of different roles across the industry, we hear from Innerspace’s Creative Collaborator and State Manager NSW.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.