If we had to dream up a dream way to sit, it could well come in the form of this multifunctional Daydream seat that’s just been unveiled by Joynout studio at Milan Design Week.
Be it for the home, office or public environment, the word ‘comfort’ has become an increasingly important part of our design vocabulary and day to day focus. With Daydream, Tel Aviv and Milan-based studio Joynout have taken a rather unconventional approach to high-comfort seating, and they’ve just revealed the results at Salone 2017.
Designed by Joynout’s founder Assaf Israel as a continuation of the studio’s D&A seating system, Daydream is a minimalistic and multifunctional sculpture-like seat that draws inspiration from the lemniscate (symbol for infinity) to offer users new and unexpected ways to sit, lounge and interact.
The seat is formed by two interlocking identical cushioned panels, creating an object with no clear beginning or end. Featuring a timber frame and upholstered in Kvadrat fabric, Daydream is intended for both public and private spaces and seats up to two people comfortably, thereby allowing users to lounge and relax quietly in an incline position, or interact with other users if they so choose.
Says Israel, “I had a vision of a fragile-looking object, with a strong feel of hovering. The Daydream is designed for mental and physical relaxation. It is an object that allows us to break away from the hectic reality and remind ourselves how important it is to enjoy the moment.”
Manufactured in Italy, Daydream is launching at the Salone with 10 different colour options. The removable head cushion makes for easy cleaning and maintenance.
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In a tightly held heritage pocket of Woollahra, a reworked Neo-Georgian house reveals the power of restraint. Designed by Tobias Partners, this compact home demonstrates how a reduced material palette, thoughtful appliance selection and enduring craftsmanship can create a space designed for generations to come.
In an industry where design intent is often diluted by value management and procurement pressures, Klaro Industrial Design positions manufacturing as a creative ally – allowing commercial interior designers to deliver unique pieces aligned to the project’s original vision.
A selection of anticipated highlights to whet the appetite as Milan Design Week 2026 gets ready for kick-off in April.
Salone del Mobile arrives in April and we’ll have our team over there as usual – get in touch if you’re heading over from Australia, New Zealand or the wider Asia-Pacific.
The internet never sleeps! Here's the stuff you might have missed
Josh Robson, Senior Principal and Senior Architect at Populous, talks us through the recently completed One NZ Stadium at Te Kaha, designed with Warren and Mahoney.
AIM Architecture reimagines HARMAY’s Beijing flagship as a gallery-like environment, where products are archived, displayed and experienced rather than simply sold.