Lynn Tan explores how Leo Burnett’s new office in Singapore is designed to transform the way people work.
July 8th, 2010
A conventional office made up of cubicles seems incongruous with an international advertising agency synonymous with branding campaigns for Coca-Cola and McDonalds.
This was why Leo Burnett decided to commission a new office, one that will reflect the advertising bigwig’s approach, which places human purpose at the heart of each and every brand.
Having endured design pitches that just did not capture the essence of what Leo Burnett represents as a company, they eventually approached Ministry of Design with a direct commission.
With numerous prestigious awards both local and international under their belt, Ministry of Design has a knack for coming up with innovative and refreshing ideas that create an impression.
So Leo Burnett left the design of their new office entirely in the creative hands of Ministry of Design, who put their big black pencils to work and embarked on designing not just any office, but one that will redefine the way people work, think, feel and behave.
For the full text turn to page 108 of Indesign #41 on newsstands now.
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