The Australian Design Alliance (AdA) is delighted to announce Engineers Australia as a new member. We look forward to working closely with Engineers Australia on issues of mutual interest.

The thirteen peak bodies that make up the AdA represent a substantial constituency. The combined national membership of the member organisations is in excess of 120,000. Including engineering professionals, the design sector is made up of close to 500,000 practitioners.

Engineers Australia has a national membership of over 100,000 engineering professionals.

“The AdA has a proven track record of active engagement in many of the issues facing the engineering profession. As Australia transitions to a high-value, high-tech economy, design innovation will be a critical factor in our country’s success. We applaud the efforts of the AdA and look forward to participating as a member of this leading edge organisation,” said Dr Brent Jackson, Director of Policy and Public Relations with Engineers Australia.

The AdA is advocating for a national framework for design that demonstrates the critical role design and design thinking play as enablers for innovation.

Our core objective is to see design-led innovation become an integral part of Australian business and industry and to ensure design is central to Australia’s future economic competitiveness.

There is now undeniable evidence that professional design plays a critical role in the development of internationally competitive products and services. Australia has some of the best designers in the world, capable of developing world-class products and services, however, there still remains a lack of understanding of the true benefits of design as a key driver of competitiveness in Australia.