On November 18 Ultimo hosted The Form of Speed, the official launch of Pininfarina’s inaugural Home Design Collection in Australia.
November 28th, 2016
The design house behind the interiors of Ferrari and Maserati since 1958, Pininfarina has launched its inaugural Home Design Collection with Italian supplier, Reflex. Special guest and Reflex designer Riccardo Lucatello was in attendance to officially launch the collection.
To celebrate the synergy between automotive and home design, Barbagallo Ferrari showcased a fleet of current Pininfarina designs of Ferrari and Maserati outside the showroom and the Australian Ferrari Club displaed classic models of Pininfarina-designed Ferrari’s inside the showroom.
Guests enjoyed delicious canapés from Heyder & Shears whilst sipping on Ultimo’s signature Aperol Spritz. The Form of Speed took guests through a journey of Pininfarina, celebrating stunning Italian design and even giving guests the chance to take a drive through Italy’s most beautiful scenery in Ultimo’s custom GIF booth.
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When Luke Pearson and Tom Lloyd founded their eponymous studio, PearsonLloyd, in 1997 they set out to bring the worlds of furniture design and industrial production closer together – an approach that has brought them success as one of the world’s most celebrated design studios.