Sensory design has never been so important to the curation of retail and hospitality environments as it is today. Here are 6 design projects that got it right.
Making a statement of creativity, Studio IAAD has designed a project that is both beautiful and on brand and becomes a journey of discovery.
Rosie Morley, principal at Fender Katsalidis, discusses the pertinence of human-centred design and tantalising the senses in the mission to create transformative environments.
In Shenzhen, Studio 10 creates a theatre of a shop for Chinese womenswear label Geijoeng that facilitates visual encounters between customers as well as transactions between online and offline environments.
Onndo, the collaborative studio of Nendo and Nomura, took an artisanal approach to the spatial design for Shiseido’s flagship store in Tokyo, where macro and micro discoveries await.
Retail is the perfect typology for the creation of new experiences. Howard Sullivan, co-founder of YourStudio, shares his insights and some of the practice’s latest projects that are flipping retail on its head.
Designers are all across the idea of creating experiences. However, more often than not it’s left for retail and hospitality projects, but what about the workplace? The team at Hot Black has considered experiential design for the workplace fit-out of superfund HESTA.
Fabio Ongarato Design uses design as a vehicle for creating holistic experiences that are held together through their own narratives. We get some insight about this process from Fabio himself.