What’s a high-end mall to do to attract and retain the right customers in the age of e-commerce? Offer an exclusive membership, of course, and a luxurious designer lounge.
September 20th, 2017
Owned by luxury property developer Swire Properties, Pacific Place is a large-scale mixed-used development at the heart of Hong Kong’s CBD. Pacific Place’s 5.19 million-square-f00t floor area houses four five-star hotels, three office towers, 270 serviced apartment units, and a high-end mall with some 140 premium international brands.
Supporting this impressive matrix is a membership programme called ‘above’, which offers an array of exclusive privileges to Pacific Place’s most valuable guests. This August, above launched Pavilion, a members-only VIP Lounge designed by luxury hospitality specialist Andre Fu.
Pavilion is the latest in a series of collaborations between Swire Properties and Fu. Occupying a 1,200-square-foot space on level three of the mall, Pavilion is designed with comfort and privacy in mind. Its entrance is discrete, tucked between undulating timber profiles with narrow openings that offer a glimpse into the sanctuary within.
Only the highest tier of above’s membership are afforded unlimited lounge access and services. Inside, they are received into a stylish haven with a four-metre-high ceiling. Facilities offered include a marble bar serving a curated food and beverage menu, a library of artisan books and a variety of lounging spaces.
Hidden behind the bar, the two powder rooms feature spacious dressing areas, vanity tables, mirrors, and low upholstered loungers to freshen up and wind down in privacy.
“My spaces are created to evoke an emotional connection and indulge people,” says Fu.
Throughout the space, Fu created pockets of intimate spaces using bespoke furniture and lighting pieces. The colour palette is muted and earthy. A combination of racing green, mineral greys and taupe evokes tranquility while a chocolate bronze finish lends a touch of luxe.
“Though the Pavilion embodies aspirational characteristics, it stays true to the notion of ‘relaxed luxury,’ and presents experiences that are genuine, honest and personal,” says Fu, adding, “The lounge inspires guests to relish every moment and find tranquility.”
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
A longstanding partnership turns a historic city into a hub for emerging talent
A curated exhibition in Frederiksstaden captures the spirit of Australian design
It’s widely accepted that nature – the original, most accomplished design blueprint – cannot be improved upon. But the exclusive Crypton Leather range proves that it can undoubtedly be enhanced, augmented and extended, signalling a new era of limitless organic materiality.
Gaggenau’s understated appliance fuses a carefully calibrated aesthetic of deliberate subtraction with an intuitive dynamism of culinary fluidity, unveiling a delightfully unrestricted spectrum of high-performing creativity.
The Lands by Capella has had its official naming ceremony, marking the next chapter in the transformation of one of Sydney’s most revered heritage buildings.
At Raffles Sentosa Singapore, Yabu Pushelberg has crafted a narrative-driven resort experience where heritage, landscape and quiet luxury intertwine to create a deeply immersive retreat.
The internet never sleeps! Here's the stuff you might have missed
Working far from home, Paul von Chrismar from Büro Architects has been integral in the creation of a grand Buddha in Bhutan that makes an enduring impact on that country and the world.
In commercial interiors, flooring needs to do more than ground a space, it should tell a story. Through collaboration with the industry’s leading lights, Designer Rugs creates custom rugs & bespoke carpet solutions, finding ways to elevate commercial environments with material nuance and design integrity.