The NFT market might be consolidating, but is there space for more design over art? 0MNIFORM, an Australian-owned NFT boutique, is about to find out.
August 2nd, 2022
Alexander Lotersztain is an ideas man. His curiosity leads him into interesting endeavours and, in his latest entrepreneurial undertaking, he has launched a new company called 0MNIFORM.
Simply put, 0MNIFORM is an NFT boutique dedicated to the development of premium furniture, objects and spaces for the Metaverse.
It’s a company founded in the real world, but with dealings in the virtual. And its mission is to open the Metaverse up to design-hungry digital natives, companies and people seeking ‘digital homes’, and the architects and interior designers wishing to create them.
In partnership with Lotersztain is digital artist Rodrigo Rabaco and web3 degen/jpeg connoisseur ThaSwami. Together their intention is to merge the intersection of objects in the physical world and the virtual, and reimagine form in the Metaverse.
“I’ve been long interested in the Metaverse and what’s happening in that space. It is part of the future and will be just as revolutionary as the internet was back in the day,” says Lotersztain.
As he sees it, we will always need physical spaces, but the ability to create virtual spaces is laden with opportunity. And 0MNIFORM anticipates a growing demand for beautifully designed virtual spaces that are fitted out with designer furniture and lighting.
“The Metaverse is our canvas to uniquely express ourselves and the space we inhabit digitally,” says Lotersztain. Through 0MNIFORM “we want to bring an element of design philosophy and design thinking into this space that’s at the moment run by gamers”.
From this perspective, 0MNIFORM may just be the liberator of digital identity. With its design-led service offering a digital home may take any form – from personal escape, to virtual meeting place, a playground for global friendship groups, or even a gallery to show off collectible NFTs.
The company is structured upon pillars of industrial design, digital art, and technology, with a focus on creative freedom (for projects) and an intention to deliver longevity and community engagement.
Its launch project – or genesis launch – is the release of 100 limited edition NFTs inspired by Lotersztain’s QTZ lounge. This is being re-imagined for Metaverse spaces by Rabaco. Iterations of the QTZ’s original stainless steel shape have been further explored in a variety of materials from concrete to 100 per cent recycled plastic. And these are set to be released in late July/early August.
Lotersztain notes, for interested parties, join the whitelist to receive notifications prior to launch.
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