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The Potocco Culture

theBeuro adds Italian brand, Potocco SpA, to its array of heritage and niche brands sourced from around the world.

The Potocco Culture

theBeuro carries a collection of furniture products that pay tribute to time-honoured, artisanal craftsmanship driven by environmentally-friendly processes.

Having recently joined theBeuro’s portfolio of international labels, Potocco is an Italian brand established in 1919 as a small chair workshop by Domenico Potocco – the grandfather of current third generation owner, Antonino Potocco. Today, the family business continues to manufacture its products in Italy in the province of Udine, where it works with skilled local artisans.


With a ‘Made-in-Italy’ approach to design and manufacturing, Potocco is known internationally for its minimalist designs that sport refined and classical details. To date, Potocco has created over 3,000 products, working with international designers such as Hannes Wettstein, Mauro Lipparini, Marco Viola and Radice Orlandini, to name a few.

Despite its longstanding history, Potocco continues to inspire architects and designers worldwide with relevant, customisable and timeless designs. As a result, its pieces are used by renowned brands across sectors from the marine to luxury and retail industries.


A case in point, the BON BON table, designed by German designer Alexander Lorenz, reflects a versatile quality in design. Its sculptural base can be modulated, based on the dimensions of the tabletop. A new rectangular base was recently introduced to the collection, doubling the tabletop and base combinations available.

Spring Coffee Table

Adding fun to the living space, the Spring family by Ellen Bernhardt and Paola Vella has been expanded with new rectangular, square and circular coffee tables in varying heights. Its tray-shaped top can be customised in wood and various types of marble.

Ego Chair

Featuring elegant lines, a distinctive backrest and comfortable cushions in inlaid leather, the Ego chair by Mauro Lipparini lends a sophisticated accent to various settings, be it as a standalone piece, or a complementary edition to a sofa.

Nest Lamps

Davide Gallo of Ouch studio designed the Nest lamps to introduce new ideas into indoor and outdoor spaces. Each diffuser is handmade by artisans in nautical rope, featuring one-of-a-kind details.

Potocco is available in Singapore exclusively at theBeuro.

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