Be it for commercial or residential interiors, wood flooring can bring warmth to spaces, while remaining neutral enough to complement other design elements such as furniture or lighting.

Established since 2010, Wood Culture specialises in various types of flooring, from solid hardwood to engineered timber, laminates and vinyl. Led by a knowledgeable management team with more than a decade of experience in the building industry, Wood Culture serves architects, designers and developers alike in the selection, installation and maintenance processes.

One of the products carried by Wood Culture is BerryAlloc‘s DreamClick Pro vinyl collection. Although it is a vinyl product, the collection is sustainable and highly durable largely due to the five different layers that it is composed of:

1. The top coat of the DreamClick Pro vinyl collection is made of polyurethane, which means that it is highly resistant to knocks, wear and even water, ensuring that it will never go out of shape.
2. Composed of PVC, the wear layer features the printed design film beneath, creating beautiful floor areas.
3. A solid PVC backing acts as a mould that contains the top coats, while connecting the click frame.
4. The patented High Impact polystyrene (HIPS) click frame ensures quick, easy and secure fitting in all directions (360°). It features a Micro V bevel on all four sides so it can be easily installed through a glue-less, mechanical locking system, making the DreamClick Pro eco-friendly.
5. Finally, the bottom coating suppresses sound to echo the sound of actual wood.

The BerryAlloc DreamClick Pro vinyl collection is 5mm thick with a variety of designs to pick from. This makes it ideal for long-term usage in residential (lifetime warranty) and commercial (ten years warranty) spaces. It is also completely recyclable.

Wood Culture is a subsidiary of Hafary, which is known for high quality tiles, mosaic, stones, wood flooring and sanitary ware and fittings.