At Singapore’s first Saturday in Design, the PDM team and Karen Fairfax, the firm’s Design Director, put up two separate projects that really impressed the crowd.
June 30th, 2011
The large multidisciplinary firm had their creative juices working in overdrive with an unforgettable ’Playground’ installation at Xtra using furniture pieces from Herman Miller. PDM’s Design Director Karen Fairfax also personally collaborated with Natalie Louey from Ong&Ong to create a Chinese shophouse setting at Stylecraft following the theme ’Oriental Connection’
The Project at Stylecraft
Having attended both the Saturday in Design events in Sydney and Melbourne, Karen Fairfax says she had been keen to participate in Singapore’s first.
“I had never had an opportunity to participate in The Project so having recently moved to Singapore and being a new kid in town I wanted to show support for the Indesign event, the industry and good design.”
The Project using Herman Miller products at Xtra
On The Project with Herman Miller/Xtra:
(by the PDM International team)
’Connection’ being the main focus for the Saturday in Design project, our team thought about how they could take that idea and the Herman Miller products and bring them together.
We had a brainstorming workshop… the products selected were the new Aras desking system, the new Sayl chair and the classic Eames Plastic chair.
They questioned: Why constrain ourselves to an uninspiring working environment? Why can’t the workplace be like a playground? A place to interact + connect to each other, meet with friends, make new friends and exchange ideas…
The design was to play on this idea, making the Aras desk a ping pong table and turning the chairs into see-saws and swings, transforming a work zone into a ’playground’.
The Project at Stylecraft
On The Project with Stylecraft:
(Karen Fairfax’s own collaboration with Ong&Ong’s Natalie Louey)
This was part of the brief given to us by the Stylecraft Singapore team. They felt as much as their product is predominantly European they wanted to connect with the local design market showcasing how their products could easily sit well within the Asian market.
The idea of the Chinese ’shophouse’ was put on the table whereby we would try and transform the showroom into a shophouse with different ’rooms / zones’ showcasing select products and their use. Shophouses are very unique to the heritage of Southeast Asia and there are many around Singapore and near the Stylecraft showroom.
At Stylecraft
We streamlined the concept taking inspiration from the traditional Chinese screen with a more modern spin to create different zones within the showroom.
At Stylecraft
On the overall experience:
There was a huge turnout at all the different venues with lots of new products to see. Our design team found it very inspirational as it was their first time ever experiencing this event.
Photos by Yong Sze Yuen Kelvin & Stylecraft
PDM International
pdmdesign.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Sophie Solomon of SSD Studio designs living spaces that evoke emotion and connection. She was drawn to the Luna Chair by King for its fine blend of contrasts and the power of this to touch the individual.
The Launch Pad design initiative promotes the support and development of Australian product design through a unique, interactive program of events.
Screenwood’s signature blend of natural timber with acoustic technology catches the attention of Custance Associates Australia Pty Ltd.
indesignlive.com now has a twitter feed. You now have three easy ways to subscribe to all our news through rss, twitter and our weekly newsletter. All you need to do to sign up to any of these is to take a quick scroll to the top of any page and in the top right hand […]
The internet never sleeps! Here's the stuff you might have missed
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Salone del Mobile 2024 is only a few weeks away, so we’re highlighting here seven special events, spaces and installations that we’re certainly planning to check out.