The home of architecture and design in Asia-Pacific

Get the latest design news direct to your inbox!

Electrolux Willow Fridge

Julie Paterson’s new range of fridges for Electrolux combines European influences with Chinese cultural symbols.

Electrolux Willow Fridge


September 23rd, 2011

The multicultralism reflected in Julie Paterson’s designs for Electrolux mirrors the designer’s own experiences. Born in Somerset, England, Paterson has lived and worked in Europe, Australia and is now based in China.

Nature has been a constant guiding force in Paterson’s work and the same can be said for her latest creations for Electrolux. The Willow range demonstrates a Scandinavian design sensibility with natural colour tones and a simple and subtle representation of the willow bud – an Asian symbol of growth and hope.

“These designs were developed by combining and modifying a wide range of influences, such as thinking about familiar and everyday patterns, shapes and symbols the Chinese may be familiar with; along with the clean, simple and natural Scandinavian design style elements,” explains Paterson.

“I need to be mindful that Asians have different ways of thinking about symbols and motifs. Colours also have different meanings in the East than in the West so these influences need to be carefully considered before being applied.

“I’m always looking at paring my ideas down to their most elemental and I focus on simple composition and restrained colour to convey my ideas,” she adds.


INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Related Stories

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed