Indesign launched its seminar series Indesign In Discussion to a capacity audience on Tuesday 15 March 2011.

Schiavello’s Surry Hills showroom provided a suitably stylish venue for the sell-out crowd keen to learn the stories behind Melbourne Docklands’ ANZ and Myer buildings, featured in Issue 43 of Indesign magazine.

The tagline for the discussion series is ‘from the page to the stage’, and taking to the stage on the night were HASSELL Chairman Ken Maher and BVN’s National Director James Grose.

For both the speakers and the audience it was a rare chance to reflect back on a long process and discuss the finished projects as fully functioning parts of the city.

Maher gave valuable insights into how HASSELL achieved an ‘inside out workplace’ with the ANZ building, creating not only a workplace for over 6000 people but a building that operates as a part of the city and offers a permeable public space.

Grose took the audience through the design process behind BVN’s Myer building, which originated in the classic form and colours of the Chanel No. 5 perfume box, a product thought to ideally represent the Myer brand and culture.

A probing question and answer session followed the presentations before the night gave way to some enthusiastic mingling and chatter.

Indesign In Discussion is set to be a regular feature of the Indesign calendar. Stay tuned as we reveal the distinguished speakers for the next event – and join us next time!

In the meantime, if you’re a lover of fine fashion and vibrant prints, join Lydia Pearson and Pamela Easton of Easton Pearson on Tuesday 22 March as part of the Habitus Conversation Series.