The German car manufacturer takes out this year’s newly created ’red dot: client of the year’ award.
November 4th, 2010
The international red dot award, which receives more than 12, 000 submissions from more than 60 countries, is the largest and most renowned design competition in the world.
Audi received the accolade, which honours ‘an exceptionally courageous and decisive client, who has been particularly successful in the current competition and has stood out with extraordinarily creative entries.’
The automobile manufacturer fit the bill, impressing the judging panel and winning 16 awards in the red dot award: communication design category.
Prof Peter Zec, president of the Design Zentrum Nordrhein Westfalen and initiator of the red dot design award praised Audi for its clever marketing:
‘For many years Audi has successfully positioned itself as a premium brand’, says Zec. ‘The brand’s core message ‘Vorsprung durch Technik’ (advantage through technology) and the brand values ‘high-quality’, ‘sportiness’ and ‘progressiveness’ are implemented in an exemplary manner in a wide range of media and communication materials’.
The different design agencies working for Audi will be presented with a further 16 prizes at the awards ceremony at the red dot museum in Essen, Germany on December 8.
The ‘red dot: agency of the year award 2010’ was won by Germany’s leading marketing agency BBDO for their creativity in designing brand experiences.
All prize-winning works from the competition will be on show at the special exhibition, ‘Design on Stage’ at the red dot museum from 9th December to 9th January.
The interior of the ’red dot design museum’
red dot awards
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
The workplace has changed – and it will continue to evolve. With dynamism at the heart of clients’ requirements, architects and designers at leading practices such as Elenberg Fraser are using and recommending Herman Miller’s OE1 products for the future workplace.
In the bid to balance the desire to live amongst nature with the modest footprint of today’s homes, designer Victoria Azadinho Bocconi looks for inspiration in the depths of the Amazon jungle.
Join us behind the scenes with V-ZUG’s in-house design team, and discover how this Swiss boutique kitchen manufacturer balances art, science and history to create its pioneering Excellence line.
New to Australia, the unique European furniture company, BRETZ, aim to bring a stream of vibrancy and vitality.
Sydney-based Argentinean design duo Villa + Villa have created an interior with unexpected touches.
Adding acoustic comfort and timeless style, Screenwood was used by ABEO Architects in their recent lounge and foyer rejuvenation project at Barooga Sports Club.
The internet never sleeps! Here's the stuff you might have missed
The Social Space at the 2023 INDE.Awards recognises best design, innovation and creativity on every level and Capral, the supporter of this category, is leading the way, taking us all to a more sustainable future.
From global icons to local heroes, these international names are ready to cast their eye over the region’s top award program!
With a concept that is at once strikingly new and yet familiar, Lifesize Plans offers a different angle on design. Whether it’s in the process or finished product, projecting plans at real-life scale for people to walk through is an idea with potentially far-reaching consequences.