The German car manufacturer takes out this year’s newly created ’red dot: client of the year’ award.
November 4th, 2010
The international red dot award, which receives more than 12, 000 submissions from more than 60 countries, is the largest and most renowned design competition in the world.
Audi received the accolade, which honours ‘an exceptionally courageous and decisive client, who has been particularly successful in the current competition and has stood out with extraordinarily creative entries.’
The automobile manufacturer fit the bill, impressing the judging panel and winning 16 awards in the red dot award: communication design category.
Prof Peter Zec, president of the Design Zentrum Nordrhein Westfalen and initiator of the red dot design award praised Audi for its clever marketing:
‘For many years Audi has successfully positioned itself as a premium brand’, says Zec. ‘The brand’s core message ‘Vorsprung durch Technik’ (advantage through technology) and the brand values ‘high-quality’, ‘sportiness’ and ‘progressiveness’ are implemented in an exemplary manner in a wide range of media and communication materials’.
The different design agencies working for Audi will be presented with a further 16 prizes at the awards ceremony at the red dot museum in Essen, Germany on December 8.
The ‘red dot: agency of the year award 2010’ was won by Germany’s leading marketing agency BBDO for their creativity in designing brand experiences.
All prize-winning works from the competition will be on show at the special exhibition, ‘Design on Stage’ at the red dot museum from 9th December to 9th January.
The interior of the ’red dot design museum’
red dot awards
red-dot.de
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
How can design empower the individual in a workplace transforming from a place to an activity? Here, Design Director Joel Sampson reveals how prioritising human needs – including agency, privacy, pause and connection – and leveraging responsive spatial solutions like the Herman Miller Bay Work Pod is key to crafting engaging and radically inclusive hybrid environments.
Gaggenau’s understated appliance fuses a carefully calibrated aesthetic of deliberate subtraction with an intuitive dynamism of culinary fluidity, unveiling a delightfully unrestricted spectrum of high-performing creativity.
In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.
This event incorporates many facets of design incuding fashion design, product design and furniture design.
Boss Design’s newest offering: Layla Landscape is a lounge system designed to offer the ultimate in flexible seating – no matter what the occasion
The internet never sleeps! Here's the stuff you might have missed
While the alluring myth of a lone genius can be particularly appealing, Knoll’s enduring legacy was built on a more profound reality: that a singular vision is only augmented through dialogue, proving that collaboration is one of the most transformative tools in design.
In a market saturated with sameness, Studio P3 set out to raise the bar, creating four refined speculative suites for Mirvac in Sydney, with Milliken flooring playing an essential role in realising a space with broad appeal – all underpinned by a commitment to sustainability.