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A Vision of Glamour

Luxury Italian brand Visionnaire has recently been launched in Australia, bringing with it a unique design aesthetic.

A Vision of Glamour


October 21st, 2009

It was a successful bringing together of cultures when luxury Italian brand Visionnaire was launched in Australia earlier last month on an old estate in the beachside town of Byron Bay in northern NSW.

Surrounded by the Australian bush, showroom interiors were transformed into dramatic spaces by the Visionnaire designers, demonstrating how easily the glamorous European aesthetic the Visionnaire brand is known for can be adapted to an Australian context.

Visionnaire is a ‘total concept’ brand for residential and commercial interiors. The brand offers more than just a rug or a chandelier, it promotes a new way of living – a kitchen, for example, becomes a ‘food room’, and a bathroom is a ‘wellness area’.

Visionnaire designers evaluate each project individually and carefully select every piece – from plates to furniture and appliances – giving their clients a complete interior solution.

The ‘nearly-Baroque’ aesthetic of Visionnaire is realised using sophisticated materials: marble, steel, glazed ceramic, resin, precious hides and mirrors, and the effect is described as having “the charm of a royal palace, the magical appeal of the night”.

The brand is available in over 60 countries with showrooms throughout Europe and Asia, and now Byron Bay.

“Every Visionnaire showroom is the ‘fashion statement’ of our company: the choice of country, the location and the display solution in each city evoke our commitment to taste and quality,” says Luigi Cavalli, owner of IPE Cavalli and Vissionnaire.

Visionnaire has been brought to Australia by Joachim Deubel and Maxine Monroe-Deubel of Style Factory International, who specialise in luxury bespoke interiors.





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