The home of architecture and design in the Asia-Pacific

Get the latest design news direct to your inbox!

Doshi Levien in Conversation

Mandi Keighran talks to Nipa Doshi and Jonathan Levien about their new work for Moroso and their impressions of Milan 2012.

Doshi Levien in Conversation


BY

May 3rd, 2012


Jonathan: The starting point for the sofa collection, ’Chandigarh’ was the city of Chandigarh in India, for which le Corbusier designed the master plan and architecture. It was thinking about the kind of space we would like to design a piece of furniture for. What is interesting about Chandigarh is the Modernist ideals set within the context of India.

 

Nipa: It was really about this idea that India is always associated with tradition and craft and colour. We also wanted to express this idea that Modernity is so rooted in the country as well. We wanted to create a piece that is an archetype for a Modern icon, the Secretariat Building in Chandigarh by le Corbusier.

Also, doing something that is bringing the human dimension of Modernism to the front. There is also the detail of craftsmanship and pattern and cutting. The pattern is the abstraction of the Secretariat Building. It explores how Modernity sits very well with tradition, celebration, craft and embellishment. We like the idea that the world is not a pure place and, equally, our work is not pure.

 

Jonathan: We made the paper model for ’Chandigarh’ in about 5 minutes. We presented it to Patrizia Moroso at our studio and immediately she was able to see the potential of this unresolved paper and wire model. From thereon we spent a lot of time developing the language and forms. We have a special relationship with Moroso, in that they always get the idea from the first sketch.

Nipa: The exciting thing for Jonathan and I is trying to capture an idea in the simplest way possible. It might be a little model or a paper sketch – literally trying to capture it unadulterated.

 

Jonathan: The development is a process of continually coming back to the essence of the idea. It’s about not losing anything in the arduous process of bringing something into reality. Especially something like a plastic chair. The ’Impossible Wood’ chair was a prototype last year and has now been put into production.

Nipa: Design is a very hands-on profession. It’s about making things, working through details and ideas. After all that hard work, Milan is the culmination, the show, which I love. It’s the glamour part of design. Design is not actually glamorous at all. It’s satisfying to share it at this international level, and the Italians do it so well.

Jonathan: I think what is particular about Milan, and in particular about Moroso, is their willingness to experiment, and show ideas that are maybe not fully resolved, that need development to come to fruition.

 

Nipa: I think Milan is a great place to be inspired. It’s the only event where the absolute experimental is going with the absolute commercial. I like that mix. It’s about creativity. You go into the city and you see completely abstract ideas and it sits comfortably with coming to the Fiera and seeing pieces in production.

Moroso is available in Australia from Hub Furniture.

Doshi Levien
doshilevien.com

Moroso
moroso.it

Stay tuned to Indesignlive for more coverage from Milan

INDESIGN is on instagram

Follow @indesignlive


The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers


Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Related Stories

Adam Goodrum’s latest work will blow your mind

Adam Goodrum’s latest work will blow your mind

You saw it here first: Adam Goodrum’s colourful Scandi-Australian aesthetic has seen his designs take off around the world, and his latest work for Louis Vuitton is out of this world.

Fresh Ground Business Breakfast Series

“FRESH GROUND brings together both design professionals and business in a relaxed and informal meeting. It is a unique opportunity for both creator and user to inform and network with each other.

FRESH GROUND topics will cover the full scope of design services for business, including retail design and packaging, corporate fashion and branding, interior design, product design and digital design. All those attending the seminar will be shown how to access and use the DIA Online Designer Referral Service.

The FRESH GROUND series takes the format of 2 speakers, one design professional and one business representative. Speakers for the series include Kirsti Simpson FDIA, previous Smart State Designer of the year and director of Hassell; Pip McConnel-Oats FDIA, multi-award winning principal of Lumino Graphic Design; Nicole Cox MDIA, multi-award winning designer, from Visure and Cameron Burgess, CEO of Uncompromise.”

Visit the website for more information.

A Trip to the UK and $8,000: Realise Your Dream Competition Open for Entries

The British Council is calling for entries to its annual ’Realise Your Dream’ competition open to Australians in the arts and creative industries. Realise Your Dream gives talented Australians the opportunity to further their career in the UK, providing financial and professional support to the competition winners. The competition is open to emerging practitioners working […]

Low-tech K Pop minimalism: Ban Ban by Genesin

Low-tech K Pop minimalism: Ban Ban by Genesin

Ban Ban’s interior by Genesin Studio is a low-tech K Pop minimalism treat for the eyes in the heart of Adelaide’s CBD.


While you were sleeping

The internet never sleeps! Here's the stuff you might have missed