The latest project from via. speaks of the natural world and provides a place to work for the World Wildlife Fund in Hong Kong. The design is elegant and fitting for both staff and visitors as the surrounding habitat and the man-made sit comfortable together.
July 18th, 2024
Completed in November 2023 by via., the World Wildlife Fund (WWF) Peter Scott Visitor Centre stands as a testament to appropriate and fine design. The centre is located in San Tin near Yuen Long in Hong Kong and celebrates the work that the World Wildlife Fund contributes to the conservation and sustainability of our environment. This beautiful project situated in one of the world’s most densely populated countries, speaks of the resilience and value of the WWF and its design effortlessly translates the ideas of the natural world and of conserving it.
The centre, designed by Frank Leung, founder and principal via. and lead on the project and his team, have created a home for the WWF that is spatially generous, aesthetically pared back and highly functional. The project offers myriad facilities and amenities all cloaked in a minimal material and colour palette of pale timber hues, base grey terrazzo and golden bamboo.
“Our commitment to sustainability guided our material choices. We opted for a pared-down palette, using a special type of terrazzo with embedded wood chips for floors, and bamboo to bring warmth to the spaces. I feel grateful and humbled to have this unique opportunity to create something for the environment, within the nature reserve, for the people of Hong Kong and our next generation.” says Leung.

On the ground floor is a learning centre, Jockey Club Gallery, a gift shop and Kingfisher café. The upper level includes numerous private spaces for researchers and staff, with meeting and training rooms and nine accommodation suites. A pyramidal volume has been inserted into the middle of the floor and all functions on both levels are organised around this atrium. The space is also linked to a skylight that provides ample natural light and also reduces thermal gain.
The atrium form is defined by mass-bamboo slats with three ‘bird hides’ on the upper floor that overlook the activities and visitors below. The east hide is positioned at the top of the staircase landing and also becomes a breakout space for meeting rooms; the south hide forms part of the hallway to the accommodation rooms; and the north hide appears as a wall niche inside the training room.
Leung comments, “We envisioned a visitor experience that mirrored the act of birdwatching, a key activity in the nature reserve. The soaring, pyramidal atrium, with its concealed “bird hides” on the upper level, provides glimpses into the vibrant foyer below, mirroring the careful observation of birdwatchers.”
Related: A new hospitality venue by Frank Leung, in Hong Kong, creates a home away from home

Special features abound such as the pattern on the ground floor that refences the flyway of birds and there are modular bamboo seating sculptures from Bamboo International Group and tea tables from Hong Kong Timberbank that provide places for relaxing. Flappable timber shelving has been included at the gift shop and there are curved bamboo walls in the gallery that bring warmth and texture to the interior. Full height glazed doors ensure air circulation is optimised and there are panoramic views of the surrounding landscape of the Mai Po fishing ponds.
On the upper level the accommodation rooms with en suite bathrooms are positioned across the floor and again, the colour palette is subdued and concise. The rooms boast woven cane cabinets and headboards along with selected furniture made from natural materials that combine to create comfort and a sense of hominess. Along the hallway that connects the rooms there are seating niches and teak timber furniture where guests and staff can meet for more intimate dialogues.
While WWF Peter Scott Visitor Centre is a place for work, research and collaboration, via.’s design is both authentic and sophisticated. There are multiple areas for work, staff and the public and these have been artfully designed and expertly integrated into the spatial plan. Creating the central atrium provides room to move and easy access to the areas utilised by visitors, while on the level above, there are myriad spaces and places for the diverse undertakings of the WWF.

Frank Leung founded via. over 25 years ago and the practice has amassed multiple honours and awards during that time. Leung trained in the US and returned home to establish via. and his projects, that cross the genre of residential, retail and hospitality, are characterised by his innate talent, experience and respect for cultural nuances.
The WWF Peter Scott Visitor Centre is a thoughtful and sensitive design for a particular client and via. has excelled in the resolution of this project. Afterall, what could be more important than addressing the changing environment and the many challenges that this presents in a dedicated home that reflects the natural world.
Via
via-arc.com
Photography
Kris Provoost, Marcus Yau, Frank Leung









Next up: Studio Lotus’ Biju Janata Dal Party HQ connects with the streetscape in India
INDESIGN is on instagram
Follow @indesignlive
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
In a tightly held heritage pocket of Woollahra, a reworked Neo-Georgian house reveals the power of restraint. Designed by Tobias Partners, this compact home demonstrates how a reduced material palette, thoughtful appliance selection and enduring craftsmanship can create a space designed for generations to come.
Natural stone shapes the interiors of Billyard Avenue, a luxury apartment development in Sydney’s Elizabeth Bay designed by architecture and design practice SJB. Here, a curated selection of stone from Anterior XL sets the backdrop for the project’s material language.
The difference between music and noise is partly how we feel when we hear it. Similarly, the way people respond to an indoor space is based on sensory qualities such as colour, texture, shapes, scents and sound.
In an industry where design intent is often diluted by value management and procurement pressures, Klaro Industrial Design positions manufacturing as a creative ally – allowing commercial interior designers to deliver unique pieces aligned to the project’s original vision.
New Office Works transforms a former airport precinct into a floating garden at The Cullinan, layering social and serene landscapes across two elevated levels overlooking Victoria Harbour.
Byera Hadley Scholarship-winner Michael Jones is about to set off on a research trip across five countries. He tells us why his research focus, straw, is a sleeping giant in the context of climate crisis and built environment waste.
The internet never sleeps! Here's the stuff you might have missed
Record attendance, $16.4 million in sales and the debut of FUTUREOBJEKT signal a fair confidently expanding its cultural and commercial reach.
What insights, impressions and inspirations does a student of architecture gain from travel? Khushi Chevli, based in Sydney, recently travelled around India, so we asked her to share the experience with us.