Franqueensense flagship, Tokyo
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By
jesse
Melbourne-based Universal Design Studio has recently completed the interiors of the Franqueensense flagship store in Tokyo.
Melbourne-based Universal Design Studio has recently completed the interiors of the Franqueensense flagship store in Tokyo. The fit-out aims to reinforce the Franqueensense concept of “Precious but Easy”.
Universal took this concept and created two environments – one ‘precious’ and one ‘easy’. Inspired by the thought of a grand chandelier the ‘precious’ part of the store uses a suspended screen – refracting light makes the screen sparkle, creating an almost magical illusion of shapes beyond.
Creative use of carpets defines the space and materials such as brass, soft carpets, copper and marble add to the precious feeling.
With a reduced materials palette the ‘easy’ part of the store aims to create an intuitive shopping experience. Neutral tones.
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