Luxury watch, jewellery and accessory retailer LK Jewellery recently expanded its presence with the opening of 2 new boutiques, at Sydney’s The Star and Melbourne’s Crown Entertainment Complex.

Woods Bagot created the interiors of the retail space, evoking the prestige of the brands in-store through the use of clean lines and a contemporary, refined material palette.

An exterior façade in the shape of watch links symbolises the stores’ key product offering.

The aim of the design concept was “to strengthen the image of this strong and cherished family brand, whilst appealing to both the existing clientele and the next generation,” said Trish Turner, Associate, Woods Bagot.

“Both stores work on the premise of one big open space that is surrounded by full height joinery with the exception of the centre of the store, where a series of low-height counters enable customers to weave through the space, thus creating a sense of intimacy throughout the store.”

The Sydney store is a smaller version of the 2-level Melbourne boutique.

In the Sydney store a series of interior spaces – including dedicated Rolex and Patek service rooms – provide different experiences for the customer, as well as playing a functional role.

“The store design for Sydney was all about creating interior spaces by dividing up the store with full height displays. These displays not only divide rooms but also maximise storage opportunities,” Turner explained.

Photography: Derek Swalwell

Woods Bagot
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