A Michelin star chef and a killer hospitality fit-out collide in the latest restaurant offering at JW Marriott’s Hanoi hotel. Behind the scenes, greymatters’ design worked with celebrity chef Akira Back to bring the mix of spaces alive.
November 14th, 2018
“This project is probably one of the most unstructured from a creative process that we have ever worked on in Asia,” begins Alan Barr, founder of greymatters, referring to his studio’s stunning new project for the JW Marriott Hanoi: Akira Back restaurant and Smack-Dab bar.
“The hotel operations team asked us to create a venue the likes of which hadn’t been seen in Hanoi or Vietnam previously,” continues Barr. “The hotel management and F&B teams asked for us to push the envelope until it burst. So with respect to creative freedom we had no boundaries. Obviously, there are all the usual architectural, interior, compliance and construction issues, but for this mad-scientist experiment the gloves were off creatively!”
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