In an attempt to save customers from the pain and dread of jeans-shopping, the design of THAT store aims to re-invent general perceptions of denim.
July 13th, 2009
Extending retail space beyond merely selling stock, THAT stores’ unusual designs put a new spin on the denim brands they house.
All four THAT stores, across Melbourne and Sydney, were designed by Peter Degotardi who hopes to alter what he beleives to be a generally negative cultural response to shopping for jeans.
He explains, “Our aim is to change this culture by specialising and making buying denim easy… We create surroundings that are intimate and personal to make the experience pleasurable.”
While the design of THAT store varies from location to location to reflect the nature of the area, the stores aim to be ‘consistently quirky’ in the way they provide the shopping experience.
They range from a woolshed-inspired store – complete with rusty padlocks, homely worn leather couches and deer antlers in the fitting areas – to an evocation of grandma’s living room with a space that features thread bare rugs and vintage lampshades.
In certain THAT stores, old-fashioned pharmacy shelves are reinvented and displayed as jean storage spaces, thereby allowing for easy navigation and emphasizing the brand’s distinctive personality.
Despite Degotardi’s determination to vary his stores, he honours one underlying factor which links the entire chain, “Being a denim only store [they] need to reflect the solidity of denim and the working class nature whilst being rich in materials.”
THAT store can be found in Melbourne’s Doncaster Shopping Centre and Chapel Street and Sydney’s Oxford St and Chatswood Shopping Centre. A new THAT store is expected to open in Bondi at the end of July.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Savage Design’s approach to understanding the relationship between design concepts and user experience, particularly with metalwork, transcends traditional boundaries, blending timeless craftsmanship with digital innovation to create enduring elegance in objects, furnishings, and door furniture.
Create a configuration to suit your needs with this curved collection.
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Light Project gave one lucky SiD visitor the chance to win an Ilde floor lamp – and they’ve just announced the winner.
A new entrant in the designer bathroom sector has opened a stylish, Italian-influenced showroom in Sydney’s Alexandria. Splash Bathroomware sells all Australian designed and made bathroom furnishings.
Neolith and Granith, from Spain’s TheSize, bring a modern charm to bench surfaces – from quarry to kitchen.
This Sofa Series is made up of five basic modules, Curved Corner Back; Straight Back; 1 Seat; 2 Seat and 3 Seat. You can make endless combinations, for example, three, four, five, six seater sofas, chaise, corner sofa, single seats, love seats, benches and ottomans that can be single, two seater, three seater etc. It’s […]
The internet never sleeps! Here's the stuff you might have missed
An outstanding line-up of participants will contribute to a beautifully curated exhibition in Thailand that delves deep into the collective thinking of architecture in our region and helps set a progressive agenda for the future of design.
Art, design, architecture and hospitality all combine perfectly at The Ritz-Carlton, Melbourne by BAR Studio and Cottee Parker.