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The Design Freedom Strategy: Ontera

Ontera has recently launched a print and digital campaign, the ‘Design Freedom’ strategy, heralding the Australian brand’s unique ability to create and deliver a completely customised floor palette.

DesignFreedom1


BY owen Lynch

June 3rd, 2013


For Ontera, the campaign ethos was simple: everyone loves to create something new – so they set about harnessing this sense of fun, excitement and reward. Ontera has a distinctive expertise in the custom design process, with a love and unrivalled passion for colour, creativity and to bringing rich, complex designs to life.

DesignFreedomVideo

Ontera’s new Design Freedom film 

While the brand offers a broad mix of modular carpet solutions, being able to provide a truly customised carpet solution to any project is a unique advantage that brings out the best in designers and specifiers.

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The creative process starts with you

Ontera’s world-class dye injection technology delivers an incredible range of colour and graphic design options ensuring a seamless appearance across linear, organic or geometric designs.

ontera custom work

Expertly customised solutions with Ontera

The Design Freedom message is all about customisation and pushing the design boundaries beyond standard ranges. Ontera Marketing Manager Kevin Harkin says “The campaign seeks to reflect the way designers see themselves when they experience the custom design process with Ontera. Design Freedom starts with your idea. So, what are you waiting for – Let’s begin.”

Ontera

ontera.com.au

 


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