Craig Bassam and Scott Fellows of Bassamfellows talk to Mandi Keighran about their idiosyncratic blend of craftsmanship and luxury branding.
April 11th, 2012
The combination of Australian architect, Craig Bassam, and American creative director, Scott Fellows, is a perfectly balanced one.
Their furniture brand Bassamfellows, which has recently launched in Australia at Living Edge, is an idiosyncratic blend of craftsmanship and luxury branding that owes much to the diverse experiences of the pair.
Plank table
Leather desk
Daybed
“I think everything is born from your experiences,” says Fellows.
“The luxury craft hand comes from the experience we’ve both had living and working in Europe, and then there’s the simplicity and honesty that comes from Craig’s Australian perspective.”
Slat bench
Tractor stool
Recently, the pair applied their eye for beautifully crafted details and brand awareness to a completely different context at Herman Miller, where they are acting as Consulting Creative Directors of specialty brand, Geiger.
Tuxedo chair
It’s a different world to that of the Bassamfellows collection, but one they both find interesting to step into.
“We can teach each other new things,” says Fellows.
“We’re learning a lot about industrial production at a large scale, and they’re learning from us that hand or touch, the little details that make all the difference.”
For the full interview with Craig Bassam and Scott Fellows, pick up a copy of Indesign #48, available now
Bassamfellows
bassamfellows.com
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Discover the manifestation of century-old techniques realised with modern technologies
‘The Elevation of Gravity’ installation was an immersive showcase of innovation that heralded the debut of Gaggenau’s groundbreaking Essential Induction cooktop.
The American Hardwood Export Council promotes the works of next-gen designers through Discovered Singapore exhibition happening from 16 to 22 May at Red Dot Design Museum Singapore.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
…and the honour goes to Mari Funaki. Read the extract article by Jan Howlin from Indesign Magazine Issue #33 here
Mercurial seems too mild a word to describe David Trubridge who has changed the face of design in New Zealand.
The internet never sleeps! Here's the stuff you might have missed
Welcome to the year of the Design Effect. This year’s theme aims to showcase the profound ripple effects that exceptional design can have on people, place and planet. Join in shaping this narrative by contributing your perspective before May 3, 2024, and become a part of the Design Effect movement.
Hosted at the Tongue & Groove Richmond showroom, ‘The Hands That Touch the Timber’ exhibition is set to be a highlight of Melbourne Design Week.