Craig Bassam and Scott Fellows of Bassamfellows talk to Mandi Keighran about their idiosyncratic blend of craftsmanship and luxury branding.
April 11th, 2012
The combination of Australian architect, Craig Bassam, and American creative director, Scott Fellows, is a perfectly balanced one.
Their furniture brand Bassamfellows, which has recently launched in Australia at Living Edge, is an idiosyncratic blend of craftsmanship and luxury branding that owes much to the diverse experiences of the pair.
“I think everything is born from your experiences,” says Fellows.
“The luxury craft hand comes from the experience we’ve both had living and working in Europe, and then there’s the simplicity and honesty that comes from Craig’s Australian perspective.”
Recently, the pair applied their eye for beautifully crafted details and brand awareness to a completely different context at Herman Miller, where they are acting as Consulting Creative Directors of specialty brand, Geiger.
It’s a different world to that of the Bassamfellows collection, but one they both find interesting to step into.
“We can teach each other new things,” says Fellows.
“We’re learning a lot about industrial production at a large scale, and they’re learning from us that hand or touch, the little details that make all the difference.”
For the full interview with Craig Bassam and Scott Fellows, pick up a copy of Indesign #48, available now
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