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SOMETHING BEGINNING WITH

Something Beginning With (SBW) strives to unify the functional with the visual, creating a unique and balanced product blend.

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BY Philippa Daly

March 3rd, 2014


SBW is a brand with a vision to inspire. By providing a stimulating and refined collection of furniture, focusing closely on function, clarity, simplicity both in form and materials, and a sophisticated colour palette, SBW brings great design to every home.

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Artwork by Laelie Berzon

The brains behind SBW is the creative collaboration between Melbourne-based designers Lisa Vincitorio and Laelie Berzon. With close to 10 years experience in furniture and home ware design, Lisa Vincitorio made her mark as the youngest Australian designer to partner with Alessi. She has achieved worldwide recognition for her designs with Alessi and won an award at Tokyo designers block 2005. She has numerous products in production and supply with Australian distributors and is commissioned to design furniture for events such as the Flemington Races.

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Laelie Berzon has a background in Interior Design and Visual Arts, teamed with a solid grounding of the furniture industry. Bringing artistic insights to the practicality of everyday items forms a strong and inspiring fusion, producing a dynamic furniture collection that has relevance and longevity.

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The collection is a culmination of research, travel and passion for design, coupled with a conscientious understanding within today’s market. Attention to detail along with consistent, dedicated and honest customer service will see SBW evolve and mature throughout the years. Their focus is now to create innovative and elegant quality Australian-made designs accessible to the commercial, hospitality, education and residential sectors.

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Photography: Michael Bell 

Something Beginning With
somethingbeginningwith.com.au


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