The home of architecture and design in the Asia-Pacific

Get the latest design news direct to your inbox!

SOMETHING BEGINNING WITH

Something Beginning With (SBW) strives to unify the functional with the visual, creating a unique and balanced product blend.

SOMETHING BEGINNING WITH

SBW is a brand with a vision to inspire. By providing a stimulating and refined collection of furniture, focusing closely on function, clarity, simplicity both in form and materials, and a sophisticated colour palette, SBW brings great design to every home.

SBW4

Artwork by Laelie Berzon

The brains behind SBW is the creative collaboration between Melbourne-based designers Lisa Vincitorio and Laelie Berzon. With close to 10 years experience in furniture and home ware design, Lisa Vincitorio made her mark as the youngest Australian designer to partner with Alessi. She has achieved worldwide recognition for her designs with Alessi and won an award at Tokyo designers block 2005. She has numerous products in production and supply with Australian distributors and is commissioned to design furniture for events such as the Flemington Races.

SBW3

Laelie Berzon has a background in Interior Design and Visual Arts, teamed with a solid grounding of the furniture industry. Bringing artistic insights to the practicality of everyday items forms a strong and inspiring fusion, producing a dynamic furniture collection that has relevance and longevity.

SBW2

The collection is a culmination of research, travel and passion for design, coupled with a conscientious understanding within today’s market. Attention to detail along with consistent, dedicated and honest customer service will see SBW evolve and mature throughout the years. Their focus is now to create innovative and elegant quality Australian-made designs accessible to the commercial, hospitality, education and residential sectors.

SBW1

Photography: Michael Bell 

Something Beginning With
somethingbeginningwith.com.au

INDESIGN is on instagram

Follow @indesignlive


The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers


Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Dipped in integrity: The profound depth of Aeron Chair’s extended palette

Dipped in integrity: The profound depth of Aeron Chair’s extended palette

Aeron Chair’s new shades, Nightfall and Jasper, arrive with a sense of quiet cohesion – no bells and whistles, no loud technicolour; just two timeless, perfectly versatile near-neutrals. But the new hues aren’t just about colour – and their significance is much more profound than their surface-level subtlety might suggest.

A collective vision: The whimsical workplace with Intuit, COX and MillerKnoll

A collective vision: The whimsical workplace with Intuit, COX and MillerKnoll

Stepping into Intuit’s Sydney workplace certainly doesn’t feel like walking into an office. Why? In this film, we discover that, when joy takes precedence as a design driver, even a high-performing commercial CBD headquarters can feel like an intuitive wonderland that invites employees to choose their own adventure.

Michael Drescher and Jacob Olsen on finding the sweet spot with Herman Miller’s Sayl Chair

Michael Drescher and Jacob Olsen on finding the sweet spot with Herman Miller’s Sayl Chair

In the second instalment of our performance seating three-parter, we turn to DKO’s Michael Drescher and Jacob Olsen to peek behind Sayl’s confident architectural form and explore the ideas of inclusivity, adaptability and freedom to move as hallmarks of what sitting your best actually means.

Alex Bain on finding his anchor in Herman Miller’s Aeron Chair

Alex Bain on finding his anchor in Herman Miller’s Aeron Chair

In the last instalment of our three-part performance seating series, Alex Bain from Architectus explains why sitting well shouldn’t feel like sitting at all and explores an unexpected success metric of the hybrid workplace: the grounding power of emotional support.

Related Stories


While you were sleeping

The internet never sleeps! Here's the stuff you might have missed