The evolution of Scandinavian Business Seating over ten years is reflected in its new identity as Flokk – a house of brands that responds to how we work, live and play today.
June 27th, 2017
When Scandinavian Business Seating was established back in 2007, the iPhone was only just being unleashed, co-working was relatively unheard of, and collaboration was far from the buzzword it is today. The transformations in how we work over the decade since have been vast to say the least.
It’s fair to say that there’s less emphasis on the formality of ‘Business’ with a big ‘B’ these days, and more emphasis on collective work efforts that can happen in the office, in the home, or in the ‘third place’.
It’s exactly this condition that prompted the reinvention of Scandinavian Business Seating as Flokk. The word (which is Norwegian for ‘herd’) is synonymous with a group that’s defined by a common idea or goal. It’s about being part of something greater than yourself, while fulfilling your own personality and identity.
The brands we know and love from Scandinavian Business Seating – HAG, RH, RBM and BMA – have been joined by new acquisition Offecct, which broadens the product range from seating to a wide variety of furnishings. And there are further strategic acquisitions to come.
Says Lars Ivar Røiri, CEO of Flokk: “Our business has grown and evolved significantly over the past decade, we’ve welcomed new brands into our family and established showrooms and offices in fifteen countries. As we continue to expand we see from customer demand that we have an opportunity to redefine our role as enabler of leading, high quality brands in the market.”
Functional and ergonomic performance are givens in the Flokk catalogue (as is sustainability), but so too is aesthetic value – which plays an ever more important role in our working environments as they break free of the corporate sphere and infiltrate the other spaces we inhabit.
“Our goal is to create designs that have positive effects on health, are sustainable and beautiful,” says Christian Lodgaard, Senior Vice President, Products and Brands at Flokk. He continues, “The phrase ‘deep design thinking’ epitomises how we work, caring sincerely about people and the world we live in.”
We’re all part of the same flokk, after all.
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Living Edge definitely has the edge when it comes to supplying furniture for the education sector. With a plethora of brands and collections at their fingertips, Living Edge provides the perfect solution for any learning environment.
The workplace has changed – and it will continue to evolve. With dynamism at the heart of clients’ requirements, architects and designers at leading practices such as Elenberg Fraser are using and recommending Herman Miller’s OE1 products for the future workplace.
Explore the radical new organisation strategy which accommodates for the hybrid future of work.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
Saturday Indesign returns to Melbourne in 2023, register your interest to exhibit, collaborate or attend today!
For those with major FOMO! Here we relive the highlights of Saturday Indesign and share all the moments you may have missed from that memorable May day in Sydney.
This Saturday in Sydney, leading workplace brands bring you the latest design intel on the rapidly changing workplace sector.
The internet never sleeps! Here's the stuff you might have missed
The Living Space category at the 2023 INDE.Awards showcases homes that are innovative, multi-detailed and beautifully resolved. This category affords the chance to explore what makes a house a perfect home and sets the bar high for residential design right across the Indo-Pacific region.
At Ivanhoe Grammar, McIldowie Partners has tackled a demanding brief head-on. With multiple levels and a wealth of facilities, the new Sports and Aquatic Centre brings top class facilities without losing a connection to the landscape.
As publicans, ARK Group understood the role of the country or corner pub and its value within a township. Working with Woods Bagot, a new venue has found life in the building’s heritage.