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Insitu, In Profile

Insitu Furniture give an insight into their company – where they’ve come from, where they are now, and what we can expect from them next.

Insitu, In Profile


August 2nd, 2011

What does your company supply?

Modern European and Australian designer furniture for commercial, hospitality, institutional and residential clients. Partners include Plank, Casamania, Hussl, Zeitraum, Billiani, Alma, Casprini, Dexo, Zilio, Lebello, Xilo, Bluesquare, BRF & Dd.



Howdid the company start?

Insitu began in 1998 with the purpose of servicing clients in the seating and workstation fields. In 2001, with its own brand and clientele, Insitu became independent of the parent company and has since diversified its product range into a much broader range of loose furniture to supply product that answers to a broad range of design and contract needs including residential and institutional projects.


Where do you distribute?

Across Australia, with showrooms in Melbourne and Sydney and agents in Adelaide, Perth, Brisbane and Canberra.


Croissant lounge

Describe your customers.

Architects, interior designers, decorators, project managers, builders and end users from the commercial, hospitality, institutional and residential sectors.


What sets your company apart?

Exceptional quality product and customer service. Exclusivity for many of the leading European suppliers noted above. A clear design aesthetic across our product range focused on modern design and product innovation using modern and traditional materials. 

Timber, metal, hand woven synthetic rattan, nylon and plastic polymers and the latest compounds all feature in various ranges we represent.

A product range that covers the whole spectrum of price levels, while still offering original modern design.


Amarcord Blu

What are your clients’ priorities at the moment?

Products that have been made with consideration for the environment. Products made from natural materials or carry a Green star rating.


What is good design to you?

The creation of an authentic, quality product that is functional, pleasing to the senses of sight and touch and is created with care and attention given to our natural environment.


Morph lounge

What does the future hold?

Exciting times ahead with the new extensive ranges due to arrive.

Insitu Furniture

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