We profile lighting company Special Lights.
May 20th, 2009
What does your company supply?
Special Lights is one of the most established lighting companies in Sydney. It continues to be at the forefront of lighting trends and innovation as the exclusive Australian distributor of a number of premium European lighting brands.
Its range of more than 1,000 products features everything from technical light fittings and exterior lighting solutions to modern chandeliers and mouth-blown glass pieces.
Special Lights also has a tailored offering for the Designer and Architect community with its Design Services division that provides unique, end-to-end lighting solutions for residential and commercial projects.
How did your company come about?
Special Lights was established in 1938 by an Austrian family who migrated to Australia after building a successful lighting business in Vienna.
The company has grown over the many years and underwent a major transformation over the past 3 years, which has ideally positioned the company to service the design community from their showroom location in Surry Hills.
Special Lights’ heritage in the lighting industry has facilitated the establishment of strong, exclusive, long-term partnerships with some of Europe’s best lighting designers and manufacturers.
Where do you distribute?
Special Lights distributes its products nationally and its range can be viewed online via its website – speciallights.com.au
Based in Surry Hills, Sydney, the recently refurbished showroom welcomes designers and their clients to see the latest in lighting trends, while Special Lights’ team of professionals can assist with recommendations and specification.
Describe your customers?
Special Lights customers are predominantly the Designer and Architect community who visit the showroom with clients for both architectural and decorative lighting solutions. The showroom is also open to the general public.
What sets your company apart?
A key point of difference is the advice Special Lights provides to its customers. With a philosophy that lighting should always be specified to suit both the functional and decorative style requirements of a project, the Special Lights’ professional team of designers deliver optimal solutions.
In the case of end-to-end projects, Special Lights offers an unrivalled Design Service which includes everything from an initial draft lighting plan, to liaising with contractors on site, through to final site delivery.
As an exclusive importer, Special Lights has some distinctly unique product solutions. These include one of the largest offerings of porcelain based lighting in Australia and the recently released IP44 designer range of stunning outdoor lighting products.
Who should we speak to when specifying?
For general enquiries please contact firstname.lastname@example.org or phone 02 8399 2411 where experienced staff will be ready to fulfill your requirements.
For more detailed or specific information, Corrrine Withers, the Operations Coordinator, will be able to assess your needs and direct you to the most appropriate staff member. Her contact details are email@example.com or phone 02 8399 2411.
What is design to you?
Good design from a lighting point of view is the successful resolution of form and function within one product or system. This includes the potential to fulfill the varied lighting needs of spatial environments coupled with sound technical and physical attributes.
At the end of the day, it is having the optimal light available for different environments and situations.
What does the future hold?
Having just returned from a buying trip at the Euroluce Trade Fair in Milan, there will be many exciting new additions added to our product range over the coming 3 months. To see the latest lighting products out of Europe, be sure to drop by at Saturday In Design on 1 August 2009!
Hero Image: Todd Lynton, Company Director
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