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Company Profile: Hansgrohe

Introducing the team from Hansgrohe.

Company Profile: Hansgrohe


July 21st, 2009

What does your company supply?

Showers, mixers, taps and kitchen mixers

What’s the history of your company (how did it start)?

Hansgrohe – The Original. The innovations of Hansgrohe AG, which has its headquarters in Schiltach in the Black Forest area of Kinzigtal, have revolutionized showering time and again. From fully automatic drainage fittings and the first shower bar to the much-copied rain shower Raindance with its unique AirPower and energy saving EcoSmart technology – the family-driven company has been setting trends in the bathroom for over 100 years.

Hansgrohe AG with its four brands, Hansgrohe, Axor, Pharo and Pontos (water recycling system), stands today for state-of-the-art, design-oriented bathroom solutions and innovative sanitation products.

This striving for perfection in design is the foundation for the many years of cooperation with internationally recognised design greats such as Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola and Phoenix Design.

With ten production facilities on three continents and sales companies and consulting support locations in 30 countries, the most recently opened subsidiary in Melbourne, Australia this year, Hansgrohe AG has a worldwide presence in the sanitation industry.

Six plants are located in Germany, and there are four more in France, the Netherlands, the USA and China. Of a total of about 3,200 employees worldwide, two-thirds work in Germany.

Where do you distribute?


Can you your customers?

Our customers are architects, interior designers, specifiers, builders, home decorators and plumbers who appreciate the design and quality of German sanitary products.

What sets your company apart?

German engineered, quality production. Cutting edge research and development – creating the bathroom concepts of the future.

Who should we speak to when specifying?

Contact our Product Specialist at info@hansgrohe.com.au

What are your client’s priorities at the moment?

Renovation and home improvement of existing bathrooms and kitchens in the home. Also new developments and hotel refurbishments eg Hilton SouthWharf.

What is good design to you?

More than one hundred years of experience and over thirty years of intensive collaboration with the world’s best designers and architects enable us to realise new approaches and collections for bathrooms of the future. No other brand is able to claim such design competence and product quality as Axor by Hansgrohe.

Even beyond the current collections, Axor plays a major role in co-designing the future of the bathroom. For example, the Axor WaterDream project forms an impressive starting point for creative exchanges with renowned designers, interior designers and architects such as Patricia Urquiola, Ronan and Erwan Bouroullec, Phoenix Design and Jean-Marie Massaud.

The Axor WaterDream leaves the total possibility for individual creations. Accordingly, visionary, entirely varied product-room interpretations and life scenarios evolve – or simply ideas which completely redefine the bathroom as living space.

What does the future hold?

Hansgrohe have won over 285 European and international design awards.

From design pioneer to trend-setter
“Where design is concerned, Hansgrohe is certainly the world’s most successful manufacturer of bathroom mixers and showers. Earlier than others in our industry, we extended our focus on functional quality to include “good form” and cooperation with important personalities from the design world, such as Philippe Starck, Antonio Citterio, Jean-Marie Massaud, Patricia Urquiola and Phoenix Design,“ explains Phillipe Grohe, manager of Hansgrohe’s designer brand Axor.

“While the visions and creative ideas of our design partners have always challenged us – in research and development as well as in production – they have also brought us forward a good measure. Today we are one of the trendsetters in the bathroom whereas those companies that do not invest in creative force from outside or make design subordinate to production specifications can only struggle to keep pace. And this too is reflected in the iF ranking.”

For more information go to www.hansgrohe.com.au


In March 2008, Hansgrohe AG was presented with two iF Gold Awards, the highest honour from the International Forum Design

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