At a time when many are heralding the death of print, the Justus team is putting the focus back on the tangible and tactile.
December 19th, 2011
After 17 years working in graphic design Lindsay Smith, founder of creative studio Eleven Eleven, knew there were a few things in the industry that were lacking – namely, a sense of solidarity between those involved in print, and an avenue for them to showcase their work.
This became the inspiration for Justus magazine – a quarterly journal dedicated to supporting Australia’s print design industry and unifying its community of print designers, freelancers, students, studios and suppliers.
Photography: Jackie Chan
“We started talking about it in January ,” says Smith, who brought on board editor Estelle Pigot and contributor/publicist Larissa Meikle to form the magazine’s core team (pictured above).
Issue 1 launched in November this year and sets the tone for what’s to come. Subtitled ’An Ode to Foiling’, Issue 1 focuses on this special craft, showcasing foil stamping throughout the pages of the publication and examining the process involved.
Justus pre-launch. Photography: Jackie Chan
Each issue is set to be the work of a different printer. The magazine features 10 different stocks from various paper houses, identified at the bottom of each page, placing suppliers in the spotlight.
“I said, let’s make it a vehicle for everybody in our industry. Let the paper house showcase their paper; let a different printer print it every issue and showcase what he does. Let there be real ads, so that the ads can then be their marketing piece,” Smith explains.
The emphasis is on community and transparency. Profiles of students, freelancers and students working in the industry sit side by side, without hierarchy. All completed work submitted for feature in the publication needs to reveal its cover, finish, printer, finisher and font secrets. The magazine also has a dedicated student section to endow students with relevant skills. Sharing knowledge, says Smith, makes for a better local industry.
“If it can be like a bible of information, it’s just going to make people stronger. It’s like a circle,” she explains. “If we help make better staff members then we’ll make better companies; if we make strong companies, we give more work to our suppliers. We make stronger suppliers, we get better prices.”
Strength and solidarity within the industry is important at a time when, as Smith says, the role of print evolves in the face of digital media.
“Print is revitalising itself; it’s going to a higher place,” says Smith. Digital, she explains, “doesn’t get the same desired effect. The second you send a HTML compared to a printed invitation on beautiful stock that you can touch and feel, that is a million times better. People are appreciating that, so I think print is going to a better place. It’s getting rid of the rubbish.”
With each subsequent issue, Justus hopes to forge stronger relationships within the print design industry, creating a sense of community and pride in local talent. It’s not an easy job – but the result is worth the effort.
“Logistically, it’s a very difficult job,” Smith says, “but in saying that I think things need to be that hard to be that brilliant. It works.”
Issue 2 of Justus magazine, with a feature on embossing and letterpressing, comes out in February 2012.
Eleven Eleven Design
Keep up to date with the latest and greatest from our industry BFF's!
With the help of Buro’s range of soundproof pods and ergonomic chairs, private offices are evolving into spaces that balance privacy with the need for collaboration and flexibility.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
The Sub-Zero Wolf showrooms in Sydney and Melbourne provide a creative experience unlike any other. Now showcasing all-new product ranges, the showrooms present a unique perspective on the future of kitchens, homes and lifestyles.
Sub-Zero and Wolf’s prestigious Kitchen Design Contest (KDC) has celebrated the very best in kitchen innovation and aesthetics for three decades now. Recognising premier kitchen design professionals from around the globe, the KDC facilitates innovation, style and functionality that pushes boundaries.
Great design knows no borders. Why not bring the luxury, sophistication and style of the big city living into the home? This is the philosophy that drives BoConcept.
Get all the ins and outs for this super busy area of Saturday Indesign – from Church Street down to the Burnley end, there are plenty of design sights and sounds to take in. We explore them all.
Curated by France-based architects Lacaton & Vassal, ‘Living in the City’ runs at the Tin Sheds Gallery within the Sydney School of Architecture, Design and Planning until September 23.
The internet never sleeps! Here's the stuff you might have missed
With Tolarno Hotel on the market to be sold, the art that lies within takes centre stage at the launch of a new book, ‘Art in Residence’.
Zip Water recently introduced the new HydroTap Celsius Plus All-in-One Pull-Out with an exclusive event in Sydney attended by Neale Whitaker and Justine Schofield.
The spectacular new acoustic lightbox installation at Qantas Domestic Terminal 1 at Melbourne Airport takes flight.