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The Guild Melbourne provides an exciting opportunity for creative businesses

The City of Melbourne’s Creative Spaces program is inviting expressions of interest from creative businesses to join their latest project in the heart of Melbourne’s Arts Precinct.



BY Tess Ritchie

September 9th, 2014


As creatives, we have all been a part of the lifecycle of Australia’s inner suburbs, turning them from grungy, industrial or unloved urban landscapes into engines of creative production, then so often witnessing the transformation into ‘trendy’ residential enclaves stripped of the creative substance that made them desirable.

As Program Manager for the City of Melbourne’s Creative Spaces Program, Eleni Arbus has her own description for this process, “It’s the artist-as-dung-beetle model, where artists or other creatives move into contaminated areas or disintegrating buildings, clean them up, attract small innovative creative businesses like cafes, small clothing retailers and other artists and presto, Toorak tractors start cruising by their front doors with potential buyers staring in from behind locked doors,” she explains.

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But with Creative Spaces’ latest proposal there is a new model afoot. In Melbourne’s newly anointed Arts Precinct – featuring Wood Marsh’s 2002 ACCA building, ARM’s Melbourne Theatre Company and Recital Centre, as well as the NGV, Malthouse and the Victorian College of the Arts – a recently completed residential development known as ‘Guild’ has provided an exciting opportunity for creative businesses.

“We are having to intervene in a different market,” Arbus says. “We have an arts precinct in an area that has extremely high land value.”

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With over 1000m2 of ground-floor space at the Guild, Creative Spaces is attempting to correct this imbalance. The program is currently inviting expressions of interest for the spaces, looking for a healthy mix of creative business – creative producers, arts organisations, architects and product designers – to take advantage of the publicly accessible space.

“Creative Spaces is exploring a new model with the Guild. We have an opportunity where a thousand square meters of space exists in the arts precinct that could either go to IGA or Coles Express or can be offered to creative users who are capable of paying a bit more for their space than the average artist. The Guild is not, strictly speaking, an ‘affordable housing project’ like River Studios or Boyd. It’s seizing an opportunity to put creative people and organisations in close proximity to the facilities and audience they need’.

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Download the Guild EOI here.
creativespaces.net.au/the-guild


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