The men and women profiled belong to Image Makers Association Australia, an organisation that has partnered with the 2025 INDE.Awards in two categories, The Photographer – Commercial and The Photographer – Residential.

We explore what makes these photographers tick, how they began their careers and why they chose to pursue architecture and design as their focus, as well as finding out a little more about them and their craft.

Today we profile Louise Roche.

How did you come to photography?

As a junior working in local newspapers/publishing houses.

What do you most enjoy about your profession?

I enjoy meeting new people, exploring new and stunning homes and locations, and capturing the essence of a space through light and natural elements.

What drew you to focus on architecture and design?

My passion for creating stunning interiors – ones that are relaxed but homely, lived in and loved, making spaces that feel welcoming.

How do you see the role of the photographer in architecture and design?

As a photographer it’s my role to convey the beauty within and out by capturing every aspect in detail, showing how spaces unite to create an overall ambience. Capturing them and welcoming the viewer into that space is a memorable experience.

What is the most important aspect for you in capturing a project through the lens?

Capturing a space in its best light.

What is a usual day for you when you are on a shoot? 

Arrive, walk through and assess the best lighting and how it will travel through the space over the time I am there. I work out my hour-by-hour locations and from there begin styling and adding any layers required. So I capture the spaces, pack down and then go home.

What equipment do you use? What is the most important item?

Canon 5RC x 2, 24-70 Canon Lens, 16-35 and 70-200 are the most important; and the most used is 24-70.

Are there other areas of photography that you pursue in your spare time? 

Flower photography.

What advice would you give to someone just commencing in the profession as an architecture and design photographer?

Be true to spaces that inspire you, take on shoots of spaces or things that excite you. Being inspired by what you’re capturing will bring out the best in each and every photo.

What is the most important thing that you have learnt so far on your journey as a photographer? 

To always trust my instincts with lighting, stick to my heart and focus on what I love the most about what I do, and that it’s ok to say no to jobs that don’t feel comfortable for you.

Do you have other pursuits or hobbies beside photography that you would like to share with us?

Flower photography, a love of collecting specimen shells, interiors and renovating.

The Design Villa – Villa Styling
thedesignvilla.com.au

Natasha Mulhall in The Photographers