It’s not easy designing new hospitality venues, but entrepreneur Paul Schell already has Ruby Rabbit, Big Rig Diner and De Nom notched up on his belt. Nicky Lobo gets the word on his latest venture… AND nightclub/bar, which recently opened at the Eastern Hotel.
July 16th, 2012
What was the brief/ approach for the design of AND?
The Brief was to create an entire new identity for the property, a former nightclub space. There were some key constraints: a moderate budget and a need to address acoustic into the surrounding environment.
AND’s design was to challenge consumers’ expectations of a nightclub, blurring the lines between venue and large format, interactive art installation. The space was to engage patrons at all time with its tactility, inviting them to touch and play with the built environment. As such, almost every detail in the property is bespoke. When a limited budget is in play, ingenuity and creative use of materials is the order of the day.
Big Rig Diner
How does the design of the venues you’ve worked on represent the particular brand and appeal to a particular audience?
Complete authorship and a high level of consistency [are important] – from design, product offering, name, identity and marketing.
Each project needs to be relevant to the time and place that we are in, especially economically. For example, when I did De Nom in Sydney (in 18th Century French Salon style), it was pre-GFC, it was ok in people’s eyes to be ostentatious with a fit-out so over-the-top and opulent. At the moment, such design could be considered in poor taste.
What makes a successful bar/club/restaurant interior?
An entertainment property must do just that… Entertain. People get enough of real life at home or in their day-to-day lives. A good bar, restaurant or club, must have a sense of wonder and a spirit of adventure to deliver people more than real life.
How does your background/experience give you an edge when working on new venues such as AND?
I never approach an entertainment space as a designer first and consumer second; it’s always visa versa. If I work on a concept and then go ” I would love to see that” then we go for it, designing backwards from there. My job is to imagine first and then worry about how the hell we make it happen.
Big Rig Diner
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Australia’s leading producer of solid-engineered oak flooring has recently launched a new suite of innovative resources to support creativity and ambition in the architecture and design community.
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
In the bid to balance the desire to live amongst nature with the modest footprint of today’s homes, designer Victoria Azadinho Bocconi looks for inspiration in the depths of the Amazon jungle.
The way we work is changing – this we know. But while the subject of agile working has been discussed at great length, few have aspired to walk-the-walk and adopt the radical changes the concept presents. By Sophia Watson.
From Italian master Emilio Nanni comes the Spy chair, and rarely has there been such sweet fusion between sturdy frame and comfortable seat.
With its new “studios” in Paris and London, V-ZUG crafts an unforgettable ‘at home’ experience. With all the comforts of home, the only difference is, you can’t sleep there!
The internet never sleeps! Here's the stuff you might have missed
As publicans, ARK Group understood the role of the country or corner pub and its value within a township. Working with Woods Bagot, a new venue has found life in the building’s heritage.
The workplace has changed – and it will continue to evolve. With dynamism at the heart of clients’ requirements, architects and designers at leading practices such as Elenberg Fraser are using and recommending Herman Miller’s OE1 products for the future workplace.
Jaci Foti-Lowe has created a highly personal project with ‘The Front Room’, a gallery, creative studio and design store underpinned by 20 years of observation, curation and her experience within the global art and design community.