A professional resource for the design curious

Get the latest design news direct to your inbox!

Samsung Smart TV Launch – IDL

Samsung pulled out all the stops to introduce their new generation of Smart TVs in Sydney last week

Samsung Smart TV Launch – IDL


April 24th, 2013

Guests were welcomed to The Event Centre at The Star in Sydney by characters from the brands current advertising campaigns.

Amidst all the sparkle, groundbreaking new features such as Australian accent recognition and an Australian-voiced speech function were launched, a world first, developed in Australia over 12 months by Samsung Australia and a linguistics team from Macquarie University. Also of note was the launch of the “expressions of interest” only UHDTV that is expected to fetch a retail price in the vicinity of $40,000 AUD.

In support of the event, impressive projections were created exclusively for the night by The Spinifex Group.




INDESIGN is on instagram

Follow @indesignlive

The Indesign Collection

A searchable and comprehensive guide for specifying leading products and their suppliers

Indesign Our Partners

Keep up to date with the latest and greatest from our industry BFF's!

Related Stories

While you were sleeping

The internet never sleeps! Here's the stuff you might have missed