The Retail Design institute (RDI) and Living Edge will be hosting a presentation by respected brand designer Alex Ritchie on Wednesday 20th August 2008 at the Living Edge Studio in Surry Hills.

Recently taking on projects for Qantas, Sony and Kodak, and the China Telecoms Pavilion at the 2010 World EXPO in Shanghai, Ritchie will explain how the best international design agencies utilize service-led approaches to retail design – connecting with their customers on an emotional level and “turning buyers into brand advocates.”

Living Edge showcase a range of furniture, from the renowned Charles and Ray Eames and George Nelson to local contemporary designs such as Jon Goulder and Matt Sheargold.

When – Wednesday 20th August 2008, 6.30pm for a 7.00pm Start (8.30pm finish)

Where – Living Edge Studio, 74 Commonwealth Street, Surry Hills

Free entry. Please RSVP to – office@isp.org.au

www.isp.org.au