Sydney’s New Year’s Eve celebrations are set to encourage inclusiveness with the key creative elements unveiled today
August 15th, 2012
Today the world’s “smallest big agency” alongside one of the world’s “biggest but shortest pop stars”, released its theme and creative concept for Sydney’s New Year’s Eve celebrations.
Televised to over 1.1 billion viewers, the annual pyrotechnic extravaganza has become the global benchmark for spectacle with the City of Sydney appointing Imagination Australia to innovate and execute the creative and experiential scope of the event, in collaboration with creative ambassador, Kylie Minogue.
In the wake of designer Marc Newson’s successful “time to dream…” collaboration in 2011, Imagination’s Heath Campanaro engaged Minogue in February 2012 to
“…contribute her distinctive touch to all the proceedings.”
“Embrace” was today launched as the all-encompassing theme of the evening’s festivities.
“The theme of ’Embrace’ reflects a positive attitude of openness and connection. It’s about bringing people and ideas together to create something greater than the sum of its parts. It’s about acceptance and tolerance, the past and the future, warmth and love.” Says Campanaro.
Reflected in the vibrant creative through a suite of graphics that engage partygoers on the many facets of inclusiveness being conveyed on the evening:
Embrace Love, Embrace: The Possibility, Embrace: The Moment, Embrace: Sydney
Thematically and creatively, a sound proposal, the event is expected to draw over one million revelers to Sydney’s foreshore and will in turn earn the mantle of Austalia’s largest public party.
Imagination
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Bidding farewell to mundane and uninspired office spaces, colour has transformed our workplaces into layered and engaging environments. So we sit down with Karina Simpson, Hot Black’s Workplace Lead, to talk about the influence colour has on the workspace landscape through the prism of Herman Miller’s progressive colour philosophy.
Bromic’s Eclipse Collection adds a strikingly functional showpiece to luxurious outdoor spaces providing innovative outdoor heating and lighting solutions.
Australian designers step right up! Entries for the Smeg Tour Competition close August 31 – so if you want to join Smeg on a design tour of Venice, enter now!
Launch Pad entries close April 17th. Make sure you enter now to become A+D’s next BIG THING! Here’s what’s in it for you…
An attractive architectural solution of awesome simplicity. Can be wall or bench mounted. Dimensions:As shown 500mm(W) x 480mm(D) x 170mm(H). A wide range of alternate sizes and configurations available. Applications: Commercial or residential Variations: Colours available on indent Finish: Glazed fine fireclay Designer: Nilo Gioacchini for StudioBagno
The internet never sleeps! Here's the stuff you might have missed
Nimbus Architecture and Heritage, based in Parramatta, is a boutique practice with – as the name suggests – a focus on heritage work. Timothy Alouani-Roby spoke to co-director Jesse Mowbray to find out what drives the design there.
As an architecture practice, HAS design and research is leading the way, creating inspirational projects with ingenuity and originality. They are projects that always amaze and The Glade Bookstore in downtown Chongqing is no exception.