The importance of the humble stand at exhibitions
October 31st, 2007
An exhibition stand, unlike a room in an interior, has to make some noise. If you consider that a typical trade fair venue is full of design objects and products all competing for attention, it comes as little surprise that each stand has to be prominent, or be lost in a sea of new products and design messages.
Exhibition design is about making an impression. At many trade fairs, exhibition stands are devised with the aim of capturing, on a small scale, the spirit of the product or company that is represented and its brand identity.
Unlike an interior space, the exhibition stand endeavours to represent a company and carve out its identity through the display. Exhibition design gives architects and designers the opportunity to branch out of the usual constraints of spatial design – and have a little fun.
The use-by-date for an exhibition stand typically expires after a few days, so environmental factors and consideration of how materials will be disposed of after the event is a major concern for designers and organisers.
To read the whole article, get issue 27 of DQ magazine, in newsagents now.
Image Caption: Forbo’s exhibition stand, designed by Exponential Design
A searchable and comprehensive guide for specifying leading products and their suppliers
Keep up to date with the latest and greatest from our industry BFF's!
Suitable for applications ranging from schools and retail outlets to computer rooms and X-ray suites, Palettone comes in two varieties and a choice of more than fifty colours.
In the pursuit of an uplifting synergy between the inner world and the surrounding environment, internationally acclaimed Interior Architect and Designer Lorena Gaxiola transform the vibration of the auspicious number ‘8’ into mesmerising artistry alongside the Feltex design team, brought to you by GH Commercial.
Channelling the enchanting ambience of the Caffè Greco in Rome, Budapest’s historic Gerbeaud, and Grossi Florentino in Melbourne, Ross Didier’s new collection evokes the designer’s affinity for café experience, while delivering refined seating for contemporary hospitality interiors.
Marylou Cafaro’s first trendjournal sparked a powerful, decades-long movement in joinery designs and finishes which eventually saw Australian design develop its independence and characteristic style. Now, polytec offers all-new insights into the future of Australian design.
This Orgatec saw xchange at the beautiful stand of FAMO where our XF and XE were presented in a light, elegant ambience.
There’s up to 70% off a wide range of samples, seconds and discounted rugs in all styles and sizes!Including large sized rugs, hall-runners and much more. Prices start from $99*THIS IS A SALE NOT TO BE MISSED! 4 DAYS ONLY: FRIDAY 9TH-MONDAY 12TH OCTOBER 130-138 ST KILDA RD, ST KILDA. PH: 03 9534 0660[ street parking available on […]
The internet never sleeps! Here's the stuff you might have missed
Register now for your free ticket
An iconic Collingwood building has been repurposed by BAR Studio into a collaborative and convivial workspace, for a creative roster of tenants to share.