In the heady, saturated world of brand communication, a bit of imagination and creativity is key to attracting consumer attention and differentiating a product.

Many companies are harnessing the potential of design to communicate with their customers through limited edition products, events and installations that create buzz and set the brand apart from its competitors.

Bombay Sapphire, long-time supporters and ambassadors for design with initiatives like the annual Bombay Sapphire Design Awards, have recently created a pop-up installation in collaboration with ideas agency Right Angle Studio and interactive visual artists ENESS.

The Bombay Sky Pavilion invites visitors to an interactive experience based around the idea of imagination.

Upon entering a 4×4 box, visitors lie back and gaze upwards at a virtual sky. As the projection changes from day to night, a motion sensor picks up on visitors’ movements, creating new shapes out of virtual clouds and stars that are unique to each person.

The Pavilion popped up in Sydney from 21 to 25 March, located in the Customs House forecourt in harbourside Circular Quay.

Passers-by were encouraged to take a few minutes out of their hectic daily lives, indulge in a bit of cloud-gazing and star-gazing and become inspired by what they saw.

The Pavilion will appear in Melbourne’s City Square from Thursday 29 March until 1 April, and in Brisbane’s South Bank from Thursday 12 April until 15 April.

Bombay Sapphire
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