Hero Image: ‘Mir’ Ross Lovegrove for VONDOM

As a promotion of the country’s strengths, be they sporting, touristic or cultural, the GREAT campaign has been an opportunity for the nation’s talents to be brought to the fore – especially in the arts and culture.

Design is GREAT film

That resolute, nationalistic drive is demonstrated in the wealth of design talent at work within the UK and abroad. The likes of Benjamin Hubert and Lee Broom form a new generation of GREAT designers forging a new identity that shakes off misconceptions of England as stuffy or staid. Their commercial and creative success measured in their rapid rise to international recognition.

GREAT Arts ’13 has been established by British Council as a festival of Brit-centric arts and culture, with events taking place around Sydney and Melbourne.

Barber Osgerby

Taking a principal role in the program is Sydney Indesign, where the British Council’s GREAT Britain Design Trail (a dedicated bus route around the city) will take participants on a journey from one exhibit to the next, all the way highlighting excellence in British creativity from the likes of Ross Lovegrove, Timothy Oulten, Lee Broom, Established & Sons and many more.

Granta Issue 123

In celebrating Indesign’s GREAT Britain Design Trail, we have five Granta packs to give away.  Each consists of a Granta tote bag and a copy of “Granta 123: Best of Young British Novelists 4″

Granta Tote

To enter: email editor@indesignlive.com with the subject line: “GRANTA COMP” and tell us in 50 words or less:

‘Which UK designer/studio excites you most? And why?”

British Council

britishcouncil.org.au

Sydney Indesign 2013

sydneyindesign.com.au

T&Cs:

• Competition is open only to attendees of Sydney Indesign where the prize must be collected.
• Employees and their friends of Indesign, The British Council, GRANTA are not eligible to enter.
• Judges decision will be based on creativity and judge’s decision is final.
• Failure to collect prize at Sydney Indesign will forfeit the prize,
• Prizes are non-transferrable.