Moriyuki Ochiai Architects have turned the business of exhibiting art into art itself.

Their design of an art exhibition in Tokyo is themed around the Olympic Games, a space of discovery where people from all over the world gather and meet. The gallery features the works of 200 artists on the front face of business cards, with their contact information written on the back.

The cards are inserted into a Styrofoam board, allowing the paper’s fragility, and the cards’ design, to come to the fore.

Visitors are invited to remove cards of interest, which changes the look and density of the exhibit. This results in an ever-evolving display that transforms from one moment to the next. One’s perspective of the display also changes, depending on the viewing distance.

Moriyuki Ochiai Architects
moriyukiochiai.com